[This Week On The Podcast] Tariff's, Pricing, and Coffee Supply with Carley Garner from DeCarley Trading
[This Week On The Podcast] Tariff's, Pricing, and Coffee Supply with Carley Garner from DeCarley Trading

This week on the podcast we’re joined on The Daily Coffee Pro Podcast by Map It Forward by everyones favourite over the years, Carley Garner, founder and broker at DeCarley Trading, to explain what’s really behind the volatility and uncertainty in the coffee market as well as how these tariffs will impact trading with the United States.

Also, in the past week, coffee futures have continued to bounce (volatility without direction) despite no meaningful change in supply fundamentals. Tariffs on coffee remain in place across key producing countries, and on China, which supplies much of the equipment, packaging, and merchandise used throughout American coffee businesses.

Finally, SCA Expo is this week. It’s a wonderful time to catch up with friends, feel part of the community, and enjoy the warmth and energy of an industry we love. Joy and connection are vital, personally and professionally. Trade shows can be a beautiful opportunity for that, and it’s important to recognize the value of gathering. BUT…

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[This Week On The Podcast] Tariff's, Coffee NGO's, and Lifting Farmer Our of Poverty with Paul Stewart from TechnoServe
[This Week On The Podcast] Tariff's, Coffee NGO's, and Lifting Farmer Our of Poverty with Paul Stewart from TechnoServe

Our guest on the podcast in this series is Paul Stewart, Global Coffee Director at TechnoServe.

Also, the combination of uncertainty and price instability is causing widespread hesitation across the supply chain. Businesses are struggling to make informed decisions, unsure whether to buy, sell, or hold, while watching for further policy shifts from the White House and ongoing fluctuations in the futures market.

The lack of clarity is not only disrupting logistics and pricing, it’s stalling the entire system. If this continues, this could accelerate the coffee crisis the industry was already experiencing. This means more business closures and dysfunction in 2025, with the fallout potentially carrying into 2026 and beyond.

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[This Week On The Podcast] "Biochar For Coffee" with Angela Barrero
[This Week On The Podcast] "Biochar For Coffee" with Angela Barrero

Our guest on the podcast in this series is Angela Barrero, coffee farmer and Regenerative Ag expert, talking about biochar.

Two critical shifts are happening in coffee right now:

  • Tariffs on imported coffee into the U.S. – Announced under President Trump’s trade policy, these are effectively taxes initially paid by importers but passed on to consumers, contributing to inflation. The tariffs apply to all origin countries except Mexico, which is currently exempt.

  • Volatility in the coffee futures market – Despite no meaningful change in the fundamentals of coffee supply, prices have dropped sharply. This signals that speculators are betting on a recession, anticipating a reduction in consumer demand and discretionary spending. We have no way of knowing whether this will eventuate or not at this stage.

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[This Week On The Podcast] "Connecting The Dots In Coffee" with Nick Brown from Daily Coffee News by Roast Magazine
[This Week On The Podcast] "Connecting The Dots In Coffee" with Nick Brown from Daily Coffee News by Roast Magazine

Our guest on the podcast in this series is Nick Brown, Editor of Daily Coffee News by Roast Magazine.

Also, coffee businesses across the value chain are starting to feel the pressure as the Arabica C-market continues to hover between 380 and 400. With Arabica prices doubling in the last 12 months, retail prices are expected to rise by up to 25% globally, but that may not be enough to save many businesses.

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[This Week On The Podcast] "How Coffee Business Are Experiencing This Volatility" with Nawar Adra from Stitch Coffee
[This Week On The Podcast] "How Coffee Business Are Experiencing This Volatility" with Nawar Adra from Stitch Coffee

Our guest on the podcast in this series is Nawar Adra, founder of global coffee brand Stitch Coffee.

Also, As the C-market climbs above 400 again, we're entering a critical phase of this global coffee crisis. Many small- and medium-sized roasters are running low on inventory. Some are still holding out, hoping prices will drop. But from what we’re hearing on the ground, the reasons behind these high prices—climate impacts, low production, theft, and systemic instability—are only getting worse.

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[This Week On The Podcast] "Vietnamese Specialty Coffee Value Chain" with Thai Dang from 96B Cafe and Roastery
[This Week On The Podcast] "Vietnamese Specialty Coffee Value Chain" with Thai Dang from 96B Cafe and Roastery

This week on The Daily Coffee Pro Podcast, we dive into Vietnam’s evolving specialty coffee scene with Thai Dang from 96B Cafe and Roastery in Ho Chi Minh City.

As volatility in the coffee futures market continues, the supply chain is facing escalating challenges—some of which can’t be spoken about openly.

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[This Week On The Podcast] "Coffee and Grocery" with Allison Ball from Retail Ready™
[This Week On The Podcast] "Coffee and Grocery" with Allison Ball from Retail Ready™

This week on The Daily Coffee Pro Podcast, we dive into the complex world of getting coffee brands into grocery stores with Allison Ball, founder of Retail Ready™.

📢 Why this matters:
Selling coffee in grocery stores sounds like a dream, but it comes with challenges. In this series, Allison (ex-grocery buyer turned brand coach) breaks down what it takes to get on shelves and succeed once you're there.

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[This Week On The Podcast] "Pakistan, An Emerging Coffee Market" with Faisal Khan from Nomad Coffee Studio
[This Week On The Podcast] "Pakistan, An Emerging Coffee Market" with Faisal Khan from Nomad Coffee Studio

The coffee market is making history, and we’re witnessing unprecedented volatility across the supply chain. Record prices, Trump’s on-again off-again tariffs, cuts to USAID, weather issues in coffee-growing regions, and currency gymnastics are all playing an important role in market volatility this week!

This week on The Daily Coffee Pro Podcast, we dive into Pakistan’s specialty coffee scene with Faisal Khan, founder of Nomad Coffee Studio, Pakistan’s market leader in specialty coffee.

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[This Week On The Podcast] "The Year Ahead In Coffee" with Felipe Croce and Angel Barrera
[This Week On The Podcast] "The Year Ahead In Coffee" with Felipe Croce and Angel Barrera

The coffee market is making history, and we’re witnessing unprecedented volatility across the supply chain. Record prices, Trump’s on-again off-again tariffs, cuts to USAID, weather issues in coffee-growing regions, and currency gymnastics are all playing an important role in market volatility this week!

This week on the podcast, Felipe Croce and Angel Barrera take us masterfully through the situation we’re facing in coffee right now.

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[This Week On The Podcast] "2025 - A Defnitive Year In Coffee" with Alejandro Cadena from Caravela Coffee
[This Week On The Podcast] "2025 - A Defnitive Year In Coffee" with Alejandro Cadena from Caravela Coffee

We are back for 2025 and we’re starting with a bang!

This week on the podcast we welcome Alejandro Cadena, CEO of Caravela Coffee back to the podcast for the first time in many years. Caravela Coffee is a globally recognized green coffee exporter out of Latin America and an importer into consuming regions around the world.

In this discussion, Alejandro and Lee discuss the definitive nature of the year ahead, 2025. This series explores what we should expect, how we got here, and why this is a year that is unlike any other in the history of the coffee industry.

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[This Week On The Podcast] "The Black Curtain of Coffee?" with Bob and Michelle Fish from Biggby Coffee
[This Week On The Podcast] "The Black Curtain of Coffee?" with Bob and Michelle Fish from Biggby Coffee

And just like that, another year comes to an end and we notched up another 50 series/250 new episodes on the podcast for 2024!

This week, we premier our last new series for the year with Bob and Michelle Fish from Biggby Coffee and One Bigg Island In Space, and boy oh boy are we finishing on a bang! With 400+ franchises across 12 states and another 100 signed, Biggby’s growth defies the challenges most businesses are facing.

In this five-part series, we explore “The Black Curtain of Coffee”—what it is, why it exists, who benefits from it, and what’s next for the coffee industry. When I tell you that Bob and Michelle did not come to play, I mean it. As buyers of some major volumes of coffee and proud capitalists, they have lots to say about how they have changed over the decades and what needs to change on an industry level as coffee reshapes itself.

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[This Week On The Podcast] "2024 From The Perspective of Coffee CEOs" with Anne Djerai from Metropolis Coffee Company
[This Week On The Podcast] "2024 From The Perspective of Coffee CEOs" with Anne Djerai from Metropolis Coffee Company

What an absolutely wild end to the year we’re having with history-making highs on the C-Market this week at 3.45 USD.

Last week on the podcast we examined how this market volatility was being experienced by coffee producers with an excellent series with Ana Donneys from Cafe Primitivo in Colombia.

This week on The Daily Coffee Pro Podcast, we’re joined by Anne Djerai, CEO of Metropolis Coffee Company in Chicago. With over 20 years of experience in the coffee business, Anne shares her perspective on market volatility, the evolving role of coffee CEOs, and what lies ahead for the coffee industry.

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[This Week On The Podcast] "Coffee’s Next Generation: Gen Z Farmers & Market Volatility" with Ana Donneys from Cafe Primitivo
[This Week On The Podcast] "Coffee’s Next Generation: Gen Z Farmers & Market Volatility" with Ana Donneys from Cafe Primitivo

The wild ride continues with market volatility again creating chaos for speculators, producers, traders, and other stakeholders alike. We’ll know at the end of this week if the dip in prices was caused by speculators or not, but it has to be said that Carley Garner predicted this selloff in this episode of the podcast a few months ago..she also predicted that it would surge again after that but by how much, none of us know. (none of this is financial advice)

This week on The Daily Coffee Pro Podcast, we’re spotlighting the next generation of coffee farmers with our guest, Ana Donneys, a 5th generation coffee producer and CEO of Cafe Primitivo, based in Quindio, Colombia.

When Ana took over her family’s farm six years ago, she faced significant debt and the challenge of honoring her grandfather’s legacy. Using her business education, Ana developed a strategy focused on specialty coffee, profitability, and regenerative farming practices. With the C-Market hitting 47-year highs (at the time of the recording of this series) , Ana’s decisions are paying off, and she’s helping redefine the future of coffee farming.

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[This Week On The Podcast] "Financing and Logistics In Coffee Is Changing" with Angel Barrera from Belco Coffee
[This Week On The Podcast] "Financing and Logistics In Coffee Is Changing" with Angel Barrera from Belco Coffee

Welcome to another series on The Daily Coffee Pro Podcast by Map It Forward podcast for the week commencing Nov 25, 2024!

What a wild wild week it’s been! I sincerely hope that you’re managing these very volatile times as best you can. I suspect if you’re a part of the Map It Forward community, you were prepared for this a long time ago and have strategies in place. Many are not so lucky and most are blissfully unaware that anything is happening at all.

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[This Week On The Podcast] "Taking Coffee Brands Global" with Nawar Adra from Stitch Coffee
[This Week On The Podcast] "Taking Coffee Brands Global" with Nawar Adra from Stitch Coffee

Coffee Market Spikes, Global Expansion, and EUDR Delays!

On The Daily Coffee Pro Podcast by Map It Forward this week, we’re joined by Nawar Adra, founder of Stitch Coffee in Sydney, Australia. After nearly a decade, Stitch Coffee is expanding into Asia, targeting markets in China and Japan.

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[This Week On The Podcast] "Keeping A Cafe Open During Wartime" with Joseph Sayegh from Levant Cafe in Beruit
[This Week On The Podcast] "Keeping A Cafe Open During Wartime" with Joseph Sayegh from Levant Cafe in Beruit

This week on The Daily Coffee Pro Podcast, we’re inspired by the resilience of Joseph Sayegh, owner of Levant Cafe in Beirut, Lebanon. Despite the challenges of war in Gaza and Beirut, Joseph has kept his cafe open, offering connection and comfort during a time of immense hardship.

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[This Week On The Podcast] "Becoming a Big Coffee Trader" with Lennart Clerkx from This Side Up Coffee
[This Week On The Podcast] "Becoming a Big Coffee Trader" with Lennart Clerkx from This Side Up Coffee

Our latest podcast series features Lennart Clerkx, co-founder of This Side Up Coffee, an independent coffee trading house based in the Netherlands that has an eye on strategically becoming one of the “Big Guys”. Lennart and I discuss whether values-driven coffee traders can stay true to their principles while navigating the challenges of a volatile market.

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