[This Week On The Podcast] "Taking Coffee Brands Global" with Nawar Adra from Stitch Coffee

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Welcome to another series on The Daily Coffee Pro Podcast by Map It Forward podcast for the week commencing Nov 18, 2024! This week, we’re exploring three critical topics shaping the coffee industry right now:

Expanding Coffee Brands Across Borders

On The Daily Coffee Pro Podcast by Map It Forward this week, we’re joined by Nawar Adra, founder of Stitch Coffee in Sydney, Australia. After nearly a decade, Stitch Coffee is expanding into Asia, targeting markets in China and Japan.

In this five-part podcast series, Nawar and I dive into what it takes to bring your coffee brand to new countries, including the challenges, hidden costs, and cultural adaptations required for success.

🎧 Listen to the full series:

  1. Expanding Your Coffee Brand Into New Countries

  2. Due Diligence: Opening Your Coffee Brand in a New Country

  3. The Hidden Costs Involved in Expanding Your Coffee Brand in China

  4. Navigating a Cross-Border Coffee Business

  5. Adapting Your Coffee Brand in a New Culture

Coffee C-Market Price Spike: What It Means for You

After peaking at $2.83 per pound last week, the global coffee market has seen a significant price surge, with the C-market hitting an inflation-adjusted average of $2.74 per pound—a 40% increase compared to historical averages.

This spike is driven by weather disruptions, fears around the impact and uncertainty of EUDR, and supply chain challenges, creating both opportunities and risks for coffee producers. While higher prices can mean short-term profits, they may also lead to market instability and potential quality compromises.

EUDR Extension: What’s Next?

In a dramatic vote, the European Parliament has approved a one-year delay in implementing the EU Deforestation Regulation (EUDR), now set to take effect in December 2025.

This regulation aims to curb deforestation by restricting imports linked to agricultural commodities. While the delay allows more time for businesses to prepare, it has sparked debates about the impact on the regulation’s effectiveness.

Producers, exporters, and importers who invested in compliance that was supposed to take effect for shipments already on their way to Europe have expressed major dissatisfaction with the ruling.

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BlogLee Safarmap it forward, This Week On The Podcast, Joseph Sayegh, Levant Cafe, Nawar AdraComment