EP 750 Allison Ball - Selling Coffee Once You're On Grocery Shelves - Map It Forward Middle East Podcast

This is the 5th episode in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward hosted by Lee Safar.

Our guest on this series is Allison Ball from Retail Ready™ based in San Franciso, USA. Allison is an ex-grocery buyer and currently works helping brands pitch their product to grocery stores across the United States.

In this series, the discussion is focused on how to approach getting a coffee brand into a grocery store and achieving success once you're there.

In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar discusses strategies for succeeding in grocery retail with Alli from Retail Ready™.

They cover why simply getting your product on the shelf isn't enough and stress the importance of driving sales in the first 30 days to keep your product on the shelves.

Packed with practical advice and expert insights, this episode is a must-watch for anyone looking to expand their coffee brand into retail.

DCPME25 Allison BallLee Safar20 February 2025Lee Safar, Allison Ball, Retail Ready™Comment

EP 749 Allison Ball - Why Grocery May Not Be For You - Map It Forward Middle East Podcast

This is the 4th episode in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward hosted by Lee Safar.

Our guest on this series is Allison Ball from Retail Ready™ based in San Franciso, USA. Allison is an ex-grocery buyer and currently works helping brands pitch their product to grocery stores across the United States.

In this series, the discussion is focused on how to approach getting a coffee brand into a grocery store and achieving success once you're there.

In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar discusses with Alli from Ready Retail the pervasive misconception that getting products into grocery stores like Whole Foods or Sprouts guarantees business success.

They delve into the intricate realities and challenges of grocery retail, emphasizing the importance of understanding financial documents like profit and loss statements.

They also cover the high costs and risks associated with grocery retail, the necessity of proper cash flow management, and why emerging brands need to diligently assess their readiness before jumping into retail.

DCPME25 Allison BallLee Safar19 February 2025Lee Safar, Allison Ball, Retail Ready™Comment

EP 748 Allison Ball - Pitching Your Coffee To Grocery - Map It Forward Middle East Podcast

This is the 3rd episode in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward hosted by Lee Safar.

Our guest on this series is Allison Ball from Retail Ready™ based in San Franciso, USA. Allison is an ex-grocery buyer and currently works helping brands pitch their product to grocery stores across the United States.

In this series, the discussion is focused on how to approach getting a coffee brand into a grocery store and achieving success once you're there.

In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar discusses the critical importance of coffee brands being fully prepared for grocery store pitches with Alli from Retail Ready.

The episode outlines the necessary preparations including understanding the product, pricing, placement, purchasing, and promotion strategies.

They emphasize the significance of having a well-rounded approach to customer acquisition and navigating the complexities of entering the grocery market while addressing challenges such as pricing models, retail strategies, and ensuring sell-through.

Tune in to gain actionable insights into enhancing your brand’s grocery store presence and avoiding common pitfalls.

DCPME25 Allison BallLee Safar18 February 2025Lee Safar, Allison Ball, Retail Ready™Comment

EP 747 Allison Ball - Mistakes Coffee Brands Make In Grocery - Map It Forward Middle East Podcast

This is the 2nd episode in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward hosted by Lee Safar.

Our guest on this series is Allison Ball from Retail Ready™ based in San Franciso, USA. Allison is an ex-grocery buyer and currently works helping brands pitch their product to grocery stores across the United States.

In this series, the discussion is focused on how to approach getting a coffee brand into a grocery store and achieving success once you're there.

In this episode of The Daily Coffee Pro by Map It Forward, host Lee and guest Alli from Retail Ready™ discuss the common mistakes coffee brands make when trying to get their products into grocery stores.

They emphasize the importance of not assuming that a product will sell itself and the need for a solid marketing strategy to support in-store sales.

The episode covers topics like the misconception that grocery stores will push products for brands, the necessity of providing a compelling sales story, and the challenges of pay-to-play practices.

The discussion also highlights the importance of understanding consumer behavior and ensuring effective in-store promotions to maintain shelf space.

DCPME25 Allison BallLee Safar17 February 2025Lee Safar, Allison Ball, Retail Ready™Comment

EP 746 Allison Ball - Coffee and Grocery - Map It Forward Middle East Podcast

This is the first episode in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward hosted by Lee Safar.

Our guest on this series is Allison Ball from Retail Ready™ based in San Franciso, USA. Allison is an ex-grocery buyer and currently works helping brands pitch their product to grocery stores across the United States.

In this series, the discussion is focused on how to approach getting a coffee brand into a grocery store and achieving success once you're there.

In this episode, Lee and Alli discuss the challenges faced by coffee brands trying to enter the crowded grocery market.

They explore the complexities of the grocery landscape, the competitive nature of getting a product on the shelf, and the essential role of a wholesale buyer.

They also highlight the increased financial obligations and the evolving focus on diversity in product categories.

Don't miss this insightful conversation and stay tuned for more episodes where they dive deeper into the common mistakes made by brands attempting to break into the grocery sector.

DCPME25 Allison BallLee Safar16 February 2025Lee Safar, Allison Ball, Retail Ready™Comment

EP 745 Faisal Khan - Pakistan's Coffee Industry Is Booming - Map It Forward Middle East Podcast

Welcome to the 5th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast this series is Faisal Khan, the founder of Nomad Coffee Studio, the market leader in specialty coffee in Pakistan.

In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar discusses the dynamics of the coffee industry with Faisal Khan from Nomad Coffee Studios in Karachi, Pakistan.

They delve into misconceptions about coffee trends, the cultural shift towards coffee consumption, and the importance of quality relationships with producers.

Faisal shares his vision for the Pakistani coffee community, highlighting the potential for growth, innovation, and overcoming challenges in an emerging market. They also explore how pricing and market demands impact new coffee businesses. Join us for an insightful conversation about the future of coffee.

DMPME25 Faisal KhanLee Safar13 February 2025Felipe Croce, Lee Safar, Faisal Khan, Nomad Coffee Studio, Pakistan CoffeeComment

EP 744 Faisal Khan - First To Market In Pakistan's Emerging Coffee Industry - Map It Forward Middle East Podcast

Welcome to the 4th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast this series is Faisal Khan, the founder of Nomad Coffee Studio, the market leader in specialty coffee in Pakistan.

In this episode of the Daily Coffee Pro by Map It Forward, host Lee Safar continues her conversation with Faisal Khan from Nomad Coffee Studios in Karachi, Pakistan.

They discuss the evolving coffee industry in Pakistan, emphasizing the importance of values, relationships, and the shift towards independent coffee shops.

Faisal shares his journey of building the first roastery in Pakistan, training baristas, and establishing meaningful partnerships with coffee producers worldwide.

They also talk about the potential and challenges of the market, including the significance of keeping the consumer engaged and the role of independent cafes in defining the coffee culture in Pakistan.

This insightful episode is a must-watch for anyone interested in the future of the coffee industry in emerging markets.

DMPME25 Faisal KhanLee Safar12 February 2025Felipe Croce, Lee Safar, Faisal Khan, Nomad Coffee Studio, Pakistan CoffeeComment

EP 743 Faisal Khan - Building The Pakistani Coffee Industry - Map It Forward Middle East Podcast

Welcome to the 3rd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast this series is Faisal Khan, the founder of Nomad Coffee Studio, the market leader in specialty coffee in Pakistan.

In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar talks with Faisal Khan from Nomad Coffee Studios in Karachi, Pakistan about the evolution and challenges of establishing a coffee industry in an emerging market.

They discuss how early adopters, young entrepreneurs, and the impact of franchises like Tim Hortons are shaping the coffee landscape in Pakistan. Faisal shares insights into the importance of proper training, mentorship, and the need for a supportive backbone in the industry to help new entrepreneurs succeed.

Additionally, the conversation covers the significance of workshops and forums for sharing contextual knowledge and fostering growth. Tune in to learn about the dynamic changes in Pakistan's coffee market and gain valuable insights into sustainable business practices.

DMPME25 Faisal KhanLee Safar11 February 2025Felipe Croce, Lee Safar, Faisal Khan, Nomad Coffee Studio, Pakistan CoffeeComment

EP 742 Faisal Khan - Pioneering A Specialty Coffee Market - Map It Forward Middle East Podcast

Welcome to the 2nd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast this series is Faisal Khan, the founder of Nomad Coffee Studio, the market leader in specialty coffee in Pakistan.

In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar and Faisal discuss the untapped potential, economic context, and the pivotal role of barista education in shaping Pakistan's coffee industry.

Learn about the cultural dynamics, challenges, and entrepreneurial opportunities driving this exciting market's growth. Don't miss insights on the evolution of cafe culture and the importance of investing in people for a sustainable coffee economy.

DMPME25 Faisal KhanLee Safar10 February 2025Felipe Croce, Lee Safar, Faisal Khan, Nomad Coffee Studio, Pakistan CoffeeComment

EP 741 Faisal Khan - Pakistan, An Emerging Coffee Market - Map It Forward Middle East Podcast

Welcome to the first episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast this series is Faisal Khan, the founder of Nomad Coffee Studio, the market leader in specialty coffee in Pakistan.

In this series, Faisal and Lee will discuss Pakistan as an emerging market and the intentional approach that Nomad Coffee Studio is taking to lay the ground for an industry that builds for the long term.

In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar introduces Faisal Khan from Nomad Coffee Studios in Pakistan.

Discover how Faisal is leading the charge in Pakistan's emerging coffee market, his journey from social work to coffee entrepreneurship, and the innovative ways he's building a sustainable and collaborative coffee industry.

Learn about the increasing number of coffee drinkers in Pakistan, the rise of independent third-wave coffee shops, and the intentional efforts to cultivate a thriving coffee culture despite economic and social challenges.

Don't miss insights into the aesthetics and quality of modern cafes in Pakistan and Faisal's unique approach to market development and industry growth.

DMPME25 Faisal KhanLee Safar9 February 2025Felipe Croce, Lee Safar, Faisal Khan, Nomad Coffee Studio, Pakistan CoffeeComment

EP 740 Felipe Croce and Angel Barrera - 2025: The Year Ahead In Coffee - Map It Forward Middle East Podcast

Welcome to the 5th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guests on the podcast in this series are Felipe Croce from FAF Coffees in Brazil and Angel Barrera from Belco based in Colombia.

In this series, we will explore the year ahead in what is expected to be, the most volatile year in coffee we have ever experienced in the history of the coffee industry.

In this final episode of The Daily Coffee Pro by Map It Forward, host Lee Safar engages in a compelling discussion with coffee industry experts Angela Barrero and Felipe Croce about the future of the coffee industry.

They explore the challenges and opportunities that lie ahead in 2025, highlighting the need for strategic pricing, sustainable practices, and innovative approaches to coffee production.

The conversation also emphasizes the significance of regenerative agriculture and the potential shift towards Robusta coffee.

Tune in for insightful predictions and actionable advice that could shape the future of coffee.

DCPME25 Felipe and AngelLee Safar6 February 2025Felipe Croce, Angel Barrera, Lee Safar, FAF Coffees, belco coffeeComment

EP 739 Felipe Croce and Angel Barrera - Who's Winning and Suffering In Coffee? - Map It Forward Middle East Podcast

Welcome to the 4th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guests on the podcast in this series are Felipe Croce from FAF Coffees in Brazil and Angel Barrera from Belco based in Colombia.

In this series, we will explore the year ahead in what is expected to be, the most volatile year in coffee we have ever experienced in the history of the coffee industry.

In this episode of 'The Daily Coffee Pro' by Map It Forward, hosted by Lee Safar, we dive deep into the challenges and opportunities facing the coffee industry in 2025.

Joined by Felipe and Angel, Lee explores the harsh realities exporters and producers are dealing with, including logistical issues, financial strains, and defaults.

The conversation highlights the significant impact on Arabica producers in Brazil, delves into the complexities of the coffee supply chain, and discusses the strains on relationships due to market volatility.

We also touch upon the plight of the next generation of coffee roasters facing high barriers to entry and the importance of building strong, sustainable relationships in the coffee industry.

Additionally, the episode features insights into who is thriving in this unpredictable market, such as specialty roasters supported by long-term partnerships.

Learn how to navigate these turbulent times and gain a better understanding of the coffee market dynamics in 2025.

DCPME25 Felipe and AngelLee Safar5 February 2025Felipe Croce, Angel Barrera, Lee Safar, FAF Coffees, belco coffeeComment

EP 738 Felipe Croce and Angel Barrera - The Reality of The Coffee Market in 2025 - Map It Forward Middle East Podcast

Welcome to the 3rd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guests on the podcast in this series are Felipe Croce from FAF Coffees in Brazil and Angel Barrera from Belco based in Colombia.

In this series, we will explore the year ahead in what is expected to be, the most volatile year in coffee we have ever experienced in the history of the coffee industry.In this episode of 'The Daily Coffee Pro' by Map It Forward, host Lee Safar is joined by Felipe Croce and Angel Barrera to explore the geopolitical forces driving market volatility in the coffee industry.

The discussion highlights the Trump administration's policies affecting Latin American trade, particularly Colombia, and the significant impact on coffee logistics, prices, and global supply chains.

The trio also delves into the limitations of industry leadership, the role of organizations like SCA, and the urgent need for unified strategies among coffee-producing countries.

They emphasize the long-term vision required to stabilize the industry amidst the current challenges.

DCPME25 Felipe and AngelLee Safar4 February 2025Felipe Croce, Angel Barrera, Lee Safar, FAF Coffees, belco coffeeComment

EP 737 Felipe Croce and Angel Barrera - What's Driving Coffee Market Volatility? - Map It Forward Middle East Podcast

Welcome to the 2nd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guests on the podcast in this series are Felipe Croce from FAF Coffees in Brazil and Angel Barrera from Belco based in Colombia.

In this series, we will explore the year ahead in what is expected to be, the most volatile year in coffee we have ever experienced in the history of the coffee industry.In this episode of 'The Daily Coffee Pro' by Map It Forward, host Lee Safar is joined by Felipe Croce and Angel Barrera to explore the geopolitical forces driving market volatility in the coffee industry.

The discussion highlights the Trump administration's policies affecting Latin American trade, particularly Colombia, and the significant impact on coffee logistics, prices, and global supply chains.

The trio also delves into the limitations of industry leadership, the role of organizations like SCA, and the urgent need for unified strategies among coffee-producing countries.

They emphasize the long-term vision required to stabilize the industry amidst the current challenges.

DCPME25 Felipe and AngelLee Safar3 February 2025Felipe Croce, Angel Barrera, Lee Safar, FAF Coffees, belco coffeeComment

EP 736 Felipe Croce and Angel Barrera - 2024, The Precursor for Changing In Coffee - Map It Forward Middle East

Welcome to the first episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guests on the podcast in this series are Felipe Croce from FAF Coffees in Brazil and Angel Barrera from Belco based in Colombia.

In this series, we will explore the year ahead in what is expected to be, the most volatile year in coffee we have ever experienced in the history of the coffee industry.

In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar is joined by Felipe Croce and Ángel Barrera to discuss the intense volatility experienced in the coffee market throughout 2024.

They delve into the impacts of climate events like El Niño and La Niña on coffee production, market disruptions, and the challenges faced by coffee roasters and farmers.

The episode also how they will further explore the pressing issues in the coffee industry.

DCPME25 Felipe and AngelLee Safar2 February 2025Felipe Croce, Angel Barrera, Lee Safar, FAF Coffees, belco coffeeComment

EP 735 Carol Salloum - Predictions for 2025 in Coffee - The Daily Coffee Pro Podcast by Map It Forward

Welcome to the 5th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast in this series is Carol Salloum, co-owner of Three Tomatoes Cafe, a successful neighbourhood cafe in Sydney Australia.

In this series, Lee and Carol explore how a successful cafe owner approaches the challenges of 2025 and the strategies needed to adapt to the year ahead.

In the final episode of a five-part series, host Lee Safar talks with Carol Salloum from Three Tomatoes Cafe in Sydney. They discuss the importance of experience and financial planning for new coffee businesses gearing up for 2025.

Carol's insights on running a values-driven, successful family business, navigating through challenges, and the significance of building a solid business without heavy VC funding are highlighted.

Additionally, they talk about the strategic positioning of Three Tomatoes as it faces the end of its lease in four years, and the potential impact of digital payment systems on the coffee industry.

Tune in for a deep dive into running a coffee business with resilience and integrity.

DCPME Carol Salloum 25Lee Safar30 January 2025DCP Middle East, lee safar, Carol Salloum, 3 Tomatoes Cafe, Coffee CrisisComment

EP 734 Carol Salloum - Strategies To Keep Cafe's Open in 2025 - The Daily Coffee Pro Podcast by Map It Forward

Welcome to the 4th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast in this series is Carol Salloum, co-owner of Three Tomatoes Cafe, a successful neighbourhood cafe in Sydney Australia.

In this series, Lee and Carol explore how a successful cafe owner approaches the challenges of 2025 and the strategies needed to adapt to the year ahead.

In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar discusses the potential future of the coffee industry with Carol Salloum, a successful café owner from Sydney, Australia.

They explore the implications of saturated markets, the upcoming challenges for businesses, and the impact of economic pressures on the coffee scene.

The conversation delves into the importance of running a values-driven business, the effects on labor markets, and consumer behaviors.

DCPME Carol Salloum 25Lee Safar29 January 2025DCP Middle East, lee safar, Carol Salloum, 3 Tomatoes Cafe, Coffee CrisisComment

EP 733 Carol Salloum - The Challenges Ahead For Cafe Owners in 2025 - The Daily Coffee Pro Podcast by Map It Forward

Welcome to the 3rd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast in this series is Carol Salloum, co-owner of Three Tomatoes Cafe, a successful neighbourhood cafe in Sydney Australia.

In this series, Lee and Carol explore how a successful cafe owner approaches the challenges of 2025 and the strategies needed to adapt to the year ahead.

In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar sits down with Carol Salloum from Three Tomatoes and Almond Bar in Sydney, Australia.

Carol shares her insights into the financial costs of opening and running a cafe, the challenges anticipated for 2025, and how her business plans to adapt.

Discover the importance of careful planning, exploring new revenue streams, and maintaining customer loyalty amidst rising costs and economic uncertainties.

DCPME Carol Salloum 25Lee Safar28 January 2025DCP Middle East, lee safar, Carol Salloum, 3 Tomatoes Cafe, Coffee CrisisComment

EP 732 Carol Salloum - 2025 Will Be Different For Cafe Owners - The Daily Coffee Pro Podcast by Map It Forward

Welcome to the 2nd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast in this series is Carol Salloum, co-owner of Three Tomatoes Cafe, a successful neighbourhood cafe in Sydney Australia.

In this series, Lee and Carol explore how a successful cafe owner approaches the challenges of 2025 and the strategies needed to adapt to the year ahead.

In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar talks with Carol Salloum of Three Tomatoes and Almond Bar about why entering the hospitality industry today is less appealing compared to 17 years ago.

They discuss the rising costs, changing market dynamics, and evolving consumer behaviors in Sydney's coffee culture.

Carol shares her experiences running cafes, the impact of tolls on city living, and the importance of creating meaningful customer connections.

DCPME Carol Salloum 25Lee Safar27 January 2025DCP Middle East, lee safar, Carol Salloum, 3 Tomatoes Cafe, Coffee CrisisComment

EP 731 Carol Salloum - Successful Coffee Shop Owners in 2025 - The Daily Coffee Pro Podcast by Map It Forward

Welcome to the first episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast in this series is Carol Salloum, co-owner of Three Tomatoes Cafe, a successful neighbourhood cafe in Sydney Australia.

In this series, Lee and Carol explore how a successful cafe owner approaches the challenges of 2025 and the strategies needed to adapt to the year ahead.

In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar is joined by Carol Salloum, co-owner of Three Tomatoes, a beloved neighborhood cafe in Sydney, Australia. Carol shares her experiences and challenges running a cafe, debunking the myth that opening a cafe is an easy way out of a day job.

They discuss Carol's journey from running Almond Bar, a renowned restaurant, to managing a successful neighborhood cafe. Carol also provides insights into the different business models of neighborhood cafes versus city cafes, price sensitivity, and the importance of building community relationships.

The episode highlights the hard work, stress, and dedication required to run a successful cafe and touches on themes like imposter syndrome and the economic pressures facing the coffee industry.

Tune in to learn more about the realities of hospitality from someone who has been living it for 17 years.