This is the 2nd episode in a 5-part series with Vinicius (Vini) Estrela, Executive Director of the Brazilian Specialty Coffee Association (BSCA).
In this series, host Lee Safar and Vini discuss the Brazilian Specialty Coffee market in 2025.
In this episode of 'The Daily Coffee Pro by Map It Forward,' Lee and Vini discuss the myths and realities of the Brazilian specialty coffee market.
Vini highlights the innovative efforts in Brazil’s coffee industry, focusing on sustainable practices, the impact of climate challenges, and the profitability of coffee farming.
The episode debunks myths about Brazilian coffee farmers and the quality of Brazilian coffee, demonstrating the diverse and high-quality offerings beyond the traditional perceptions.
Join the conversation to explore the future of Brazilian specialty coffee and the transformative initiatives paving the way for 2025.
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