[This Week On The Podcast] "A Turning Point In The Coffee Industry" with World Barista Champion, Pete Licata from Caffeine Control Coffee
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Welcome to another series on The Daily Coffee Pro Podcast by Map It Forward podcast for the week commencing Feb 24, 2025!
🎙 New Podcast Series: A Turning Point for Coffee w/ Pete Licata
This week on The Daily Coffee Pro Podcast, we sit down with Pete Licata, 2013 World Barista Champion and co-founder of Caffeine Control Coffee, a brand that’s redefining roasted coffee in 2025.
Why this matters:
Pete and Lee dive deep into the past, present, and future of the coffee industry—challenging perspectives that may prove sobering over time.
Here’s what’s inside the 5-episode series:
1. We’re at a Turning Point in Coffee
2. The Relevance of Coffee Competitions
3. 2025 Is Different From All Other Years in Coffee
4. Caffeine Trends in Coffee
5. Launching a Coffee Brand in 2025
Connect with Caffeine Control Coffee & Pete Licata: Website | Instagram | Facebook
🚨 C-Market Drops Below 400 – What Happened?
This week, the C-Market plunged 60+ cents from its recent 440 high, dropping well below 400 again.
Why did this happen?
One of the main drivers was First Notice Day—the date when traders on the C-Market must decide whether to take physical delivery of coffee contracts or roll them forward. When many opt out of delivery (i.e. speculators), it triggers massive sell-offs that drive prices down.
It’s important to remember that the basic market fundamentals (supply and demand) still ring true though. So just because they’re forced to sell off, it doesn’t mean that demand for coffee has increased. It has not. “This is simply markets doing what markets do”.
These prices are still historically very high and are creating huge issues for many producers in the process. This crisis is reaching a new level. We expect that the same criminality may evolve in consuming countries with the theft of green coffee and cocoa due to their unprecedented values and scarcity.
Farmers & Exporters: Many are now scrambling to understand what this means for pricing and contracts. We have seen a significant increase in criminal behavior at origin, far beyond what most had anticipated.
Roasters & Traders: If you were preparing for higher prices, this sudden drop might feel like a relief—but volatility isn’t over and supply has not increased. We expect that fairly soon we will start to hear of an increased amount of business closures.
Speculators: They played a major role in this shift, and where they move next could define the coming months.
Cafe Owners and Consumers - The price of coffee will almost certainly increase beyond what most are expecting causing a further shift in consumer behavior and a closure of cafe’s that don’t adapt to these changes.
💡 Want to Support Map It Forward? Here’s How
We’re thrilled with how much impact the podcast makes in keeping our industry informed in these volatile times in coffee. We don’t run sponsored ads on the podcast because it’s important that the information is not manipulated by brands wanting to control the content. So, if you want to help us keep delivering value to the coffee industry, here are the best ways to support us:
1️⃣ Join our Patreon: Support Here
2️⃣ Become a YouTube Paid Subscriber: Subscribe Here
3️⃣ Join a Mastermind Group: Learn More
4️⃣ Take Our On-Demand Courses: Explore Workshops
Every contribution helps us bring you more insights, support, and resources for navigating this wild time in coffee.
📩 What’s Your Next Move?
How are you preparing for these industry shifts? Can we help with our Mastermind Groups or our consulting services? Shoot us an email if you’d like more information about how we can help.
Stay ahead, stay informed, and keep building.
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