[This Week On The Podcast] "Vietnamese Specialty Coffee Value Chain" with Thai Dang from 96B Cafe and Roastery
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Welcome to another series on The Daily Coffee Pro Podcast by Map It Forward podcast for the week commencing Mar 3, 2025!
🎙 New Podcast Series: Thai Dang on the Vietnamese Specialty Coffee Value Chain
This week on The Daily Coffee Pro Podcast, we dive into Vietnam’s evolving specialty coffee scene with Thai Dang from 96B Cafe and Roastery in Ho Chi Minh City.
Why this matters:
Vietnam is a powerhouse in coffee production, but its specialty market is just emerging. This series unpacks the supply chain, trading dynamics, and the future of Vietnamese specialty coffee.
Here’s what’s inside this 5-episode series:
1. Vietnamese Specialty Coffee
2. Vietnam Is an Emerging Specialty Coffee Market
3. Trading Vietnamese Specialty Coffee
4. Coffee Market Volatility in Vietnam
5. The Vietnamese Coffee Consumer
Connect with Thai Dang & 96B Cafe and Roastery: Website | Instagram | Facebook
🚨 The Coffee Crisis is Escalating
As volatility in the coffee futures market continues, the supply chain is facing escalating challenges — some of which can’t be spoken about openly.
What’s happening?
Defaults on contracts are rising, creating chaos in trade.
Crime at farms, mills, transport, and ports is escalating.
Alleged criminal networks may seize more control over land, pricing & supply.
How could this impact you?
The power balance in coffee is shifting, and many are still in denial about the severity of this market. Your survival in 2025 will be influenced on:
Access to capital & strong financial planning
Reliable business relationships & industry knowledge
Geopolitical factors, trade wars, & global risks
Your adaptability & ability to pivot
One thing is guaranteed: Volatility. You need backup plan after backup plan. (Join one of our mastermind groups if you need help) and a clear understanding of when is the right time to activate each of those plans. Planning and clarity are important! This is not a year to give in to FOMO
To coffee producers & exporters:
You’ve spent years subsidizing roasters. Now, they’re asking you to honor prices that no longer work. It’s time to demand fairer prices, better payment terms, and penalties for late payments.
The next 12-24 months will define the future of the coffee industry. This is a time to start conversations about redistributing the risk more evenly with your partners. This means fairer prices, fairer payment terms, and penalties for late payments. The alternative is that they have to start relationships with new partners at a much higher starting point. Don’t be afraid to lose roasters that aren’t prepared to be adaptive.
💡 Want to Support Map It Forward? Here’s How
We’re thrilled with how much impact the podcast makes in keeping our industry informed in these volatile times in coffee. We don’t run sponsored ads on the podcast because it’s important that the information is not manipulated by brands wanting to control the content. So, if you want to help us keep delivering value to the coffee industry, here are the best ways to support us:
• Join our Patreon: Support Here
• Become a YouTube Paid Subscriber: Subscribe Here
• Join a Mastermind Group: Learn More
• Take Our On-Demand Courses: Explore Workshops
Every contribution helps us bring you more insights, support, and resources for navigating this wild time in coffee.
📩 What’s Your Next Move?
How are you preparing for these industry shifts? Can we help with our Mastermind Groups or our consulting services? Shoot us an email if you’d like more information about how we can help.
Peace Love and Peanut Butter
Access “Introduction to Regenerative Coffee Farming” On-Demand for as little as $10 at the new Map It Forward On-Demand Learning Hub here: www.ondemand.mapitforward.coffee
Diversify your revenue by becoming a consultant to the coffee industry or home brewers/roasters. It's time time to make sure you’re taking care of your future. Click here