[This Week On The Podcast] "How Coffee Business Are Experiencing This Volatility" with Nawar Adra from Stitch Coffee
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Here’s what’s happening this week at Map It Forward!
The Market
As the C-market climbs above 400 again, we're entering a critical phase of this global coffee crisis. Many small- and medium-sized roasters are running low on inventory. Some are still holding out, hoping prices will drop. But from what we’re hearing on the ground, the reasons behind these high prices—climate impacts, low production, theft, and systemic instability are only getting worse.
Across the supply chain, pressure is mounting:
Producers face weather disruptions, crop theft, and pressure to sell below C-market prices.
Exporters and traders are battling price volatility and shipping delays.
Roasters must decide whether to secure coffee now or wait and risk supply gaps.
Cafes and retailers that didn’t raise prices gradually are now struggling with cost increases that hit margins hard.
Consumers are adapting by shifting to at-home brewing and reducing spending.
We believe the next few months will reveal which businesses built for resilience—and which didn’t.
(This is not financial or business advice.)
Podcast
In this new 5-part series on The Daily Coffee Pro Podcast, Lee is joined by Nawar Adra, founder of global coffee brand Stitch Coffee. Together, they unpack what it really takes to run a coffee business in consuming countries during times like these.
Whether you’re a roaster, café owner, or brand navigating 2025, this series offers real talk, practical thinking, and forward-focused strategy.
Watch the full series:
Connect with Stitch Coffee & Nawar Adra: stitch.coffee | Instagram
Let’s Build Together
f you're feeling the pressure and want support navigating this market, email us about our Business Advisory Services or find out more about our Mastermind Groups—collaborative spaces for strategy, connection, and real results. Explore Mastermind Groups
Access “Introduction to Regenerative Coffee Farming” On-Demand for as little as $10 at the new Map It Forward On-Demand Learning Hub here: www.ondemand.mapitforward.coffee
Diversify your revenue by becoming a consultant to the coffee industry or home brewers/roasters. It's time time to make sure you’re taking care of your future. Click here