![[This Week On The Podcast] "Becoming a Big Coffee Trader" with Lennart Clerkx from This Side Up Coffee](https://images.squarespace-cdn.com/content/v1/5a90b50cb98a781a570edff0/1731039248388-6OZZDA61GLGM08F6OCN9/1221+Lennart+Clerkx+This+Side+Up+Coffee+The+Daily+Coffee+Pro+Podcast+by+Map+It+Forward+Lee+Safar+coffee+consultant.png)
Our latest podcast series features Lennart Clerkx, co-founder of This Side Up Coffee, an independent coffee trading house based in the Netherlands that has an eye on strategically becoming one of the “Big Guys”. Lennart and I discuss whether values-driven coffee traders can stay true to their principles while navigating the challenges of a volatile market.
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