![[This Week On The Podcast] "Coffee’s Next Generation: Gen Z Farmers & Market Volatility" with Ana Donneys from Cafe Primitivo](https://images.squarespace-cdn.com/content/v1/5a90b50cb98a781a570edff0/1733302302473-BHLGP30QFUTUSC4D2UMQ/1241+Ana+Donneys+Cafe+Primitivo+Coffee+farmer+The+Daily+Coffee+Pro+Podcast+by+Map+It+Forward+Lee+Safar+coffee+consultant.png)
The wild ride continues with market volatility again creating chaos for speculators, producers, traders, and other stakeholders alike. We’ll know at the end of this week if the dip in prices was caused by speculators or not, but it has to be said that Carley Garner predicted this selloff in this episode of the podcast a few months ago..she also predicted that it would surge again after that but by how much, none of us know. (none of this is financial advice)
This week on The Daily Coffee Pro Podcast, we’re spotlighting the next generation of coffee farmers with our guest, Ana Donneys, a 5th generation coffee producer and CEO of Cafe Primitivo, based in Quindio, Colombia.
When Ana took over her family’s farm six years ago, she faced significant debt and the challenge of honoring her grandfather’s legacy. Using her business education, Ana developed a strategy focused on specialty coffee, profitability, and regenerative farming practices. With the C-Market hitting 47-year highs (at the time of the recording of this series) , Ana’s decisions are paying off, and she’s helping redefine the future of coffee farming.
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