The Daily Coffee Pro Podcast by Map It Forward is a premier global coffee industry podcast, hosted by Map It Forward Founder, Lee Safar. This podcast dives deep into the business, supply chain, economics, culture, and news shaping the coffee world and its related industries.
Each week, we release a five-episode series featuring a new guest, drawing from a diverse range of experts across the coffee supply chain. Our discussions are guided by the core values of integrity, curiosity, authenticity, and openness, which define everything we do at Map It Forward.
The podcast is intentionally unedited and unscripted, fostering authentic, open, and curious conversations.
Episodes usually run 15-20 minutes and drop on YouTube and podcast apps every weekday.
Stay up to date with what’s happening in coffee by making The Daily Coffee Pro by Map It Forward Podcast a part of your daily listening habits.
For early access to each series, support us on Patreon or become a YouTube Member.
This week on The Daily Coffee Pro Podcast by Map It Forward, Matthew Thornton, Founder of Arkena Coffee Market and long-time Ethiopia-based operator, joins us for a 5-part series on Responsible Direct Trade Coffee Relationships. From what “direct trade” really means to how risk, finance, and technology reshape buyer–producer partnerships, Matthew offers a grounded playbook for ethical, transparent sourcing.