Sara AlKhoori • Sara's Coffee Consultancy • Abu Dhabi, UAE

“I began working with Lee Safar from Map It Forward when I was still navigating my direction in the specialty coffee business. Although I am an AST and a certified sensory judge by WCE, with deep knowledge of coffee, I struggled to apply it effectively in my business.

Over three months of consultation, Lee provided guidance that went beyond business strategy, helping me refine my values as a coffee expert and consultant. Her mentorship has been pivotal in turning my knowledge into actionable steps, shaping both my professional path and personal growth.

Lee’s trustworthiness and the transparency of Map It Forward have been instrumental not just for me but for the coffee industry as a whole. The integrity and openness with which Lee operates set a high standard, helping coffee professionals navigate their careers with confidence and clarity.

Her dedication, deep industry insight, and tailored approach continue to be invaluable, making Lee and Map It Forward a beacon of support in the specialty coffee community.”

~ Sara AlKhoori • Sara’s Coffee Consultancy