This is the 2nd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast this week is Heleanna Georgalis, Managing Director of Moplaco Trading a vertically integrated coffee exporting company, based in Addis Ababa.

In this five part series, Heleanna outlines the likely irreversible crisis in coffee across Ethiopia that has seen the rise of Eucalyptus and Khat and the decimation of coffee crops.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Heleanna dive into the complex issues threatening the future of Ethiopian coffee.

The discussion covers the impacts of rapid deforestation, the cultivation of Khat, population growth, and the planting of eucalyptus trees on Ethiopia's rich coffee heritage.

They explore the unique biodiversity of regions like Sidamo and how current practices are endangering its renowned coffee quality.

Learn about the socio-economic and environmental challenges and what needs to be done to secure the future of this vital industry.

00:00 Introduction to the Crisis in Sidamo

01:22 Impact of Khat and Eucalyptus on Ethiopian Coffee

02:16 Support the Podcast

04:12 The Unique Quality of Ethiopian Coffee

07:37 Challenges Facing Ethiopian Coffee Farmers

10:22 Population Growth and Its Effects

12:36 The Vicious Cycle of Poverty and Deforestation

19:21 The Future of Ethiopian Coffee

22:26 Conclusion and Next Episode Preview

Connect with Heleanna and Moplaco Trading here:

https://moplaco.com/

https://www.instagram.com/moplaco_trading/

https://www.linkedin.com/in/heleanna-georgalis-20b064185/

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🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

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