This is the 3rd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest on the podcast this week is Heleanna Georgalis, Managing Director of Moplaco Trading a vertically integrated coffee exporting company, based in Addis Ababa.

In this five-part series, Heleanna outlines the likely irreversible crisis in coffee across Ethiopia that has seen the rise of Eucalyptus and Khat and the decimation of coffee crops.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Heleanna discuss the severe challenges facing Ethiopia's coffee industry.

They delve into the detrimental effects of eucalyptus trees on Arabica coffee production, the economic struggles of Ethiopian farmers, and the flawed global coffee market.

The conversation also highlights the stark contrasts between coffee production in Ethiopia and other countries, the meager profits for farmers, and the need for government intervention to preserve this vital crop.

Join us for an in-depth exploration of these critical issues and their implications for the future of Ethiopian coffee.

00:00 Introduction to the Coffee Industry's Flaws

00:04 Impact of Eucalyptus on Ethiopian Coffee

00:50 Sponsorship Message

01:29 Overview of the Coffee Crisis in Ethiopia

02:57 Romanticizing Poverty in Coffee Farming

06:19 Economic Realities of Coffee Production

08:49 Challenges in the Coffee Supply Chain

11:08 The Financial Struggles of Coffee Businesses

15:22 The Role of Government and Policy

20:20 The Importance of Dollars in Ethiopia

26:44 Comparing Ethiopian Coffee to Global Markets

27:14 Conclusion and Call to Action

Connect with Heleanna and Moplaco Trading here:

https://moplaco.com/

https://www.instagram.com/moplaco_trading/

https://www.linkedin.com/in/heleanna-georgalis-20b064185/

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🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

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