This is the 2nd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest for this series is Ted Fisher, a cultural anthropologist from Vanderbilt University and Author of the book "Making Coffee Better".

In this episode of the podcast series, Ted and Lee discuss the complexities of power dynamics in the coffee supply chain.

They delve into the shifting influence from producers to distributors and the role of consumers. The conversation also highlights the impact of technology, climate change, and economic forces on the coffee industry.

Tune in for a deep dive into the evolving coffee model and the potential future challenges and opportunities.

00:00 The Power Shift in Today's Market

00:17 Sponsored Segment: Becoming a Coffee Consultant

00:55 Introduction to the Episode and Guest

01:08 Exploring Power Dynamics in the Coffee Supply Chain

02:39 The Evolution of Value and Power in Coffee

04:28 Impact of Climate Change and Innovation on Coffee Supply

06:21 Venture Capital and the Future of Coffee Economics

09:38 The Role of Consumers in Shaping the Coffee Industry

13:03 Technology's Influence on the Coffee Industry's Future

18:06 Concluding Thoughts and Next Episode Teaser

Connect with Ted on LinkedIn here: https://www.linkedin.com/in/effischer and find Ted's Book "Making Coffee Better" wherever you get your books

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🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

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