Join the live global event, "Introduction to Regenerative Coffee Farming," an online event in English, Spanish, and Portuguese for coffee producers and the wider coffee industry on October 28, 29, and 30th.

Register now at: https://mapitforward.coffee/workshops

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Welcome to the 5th episode of a new five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guest for this series is Stephen Vick from African Coffee Roasters - a private-label coffee roaster based in Kenya that roasts, packs, and exports products, mostly to Europe.

The 5 episodes in this series are:

1. Setting Up A Roastery At Origin - https://youtu.be/fS-oH-5xiPc

2. Compliancing A Roastery At Origin - https://youtu.be/SsiLrN5P4hA

3. Importing Roasted Coffee and EUDR - https://youtu.be/BDTU_JDIiiM

4. Overcoming Challenges For Roasters at Origin - https://youtu.be/yvLf2OvyKv0

5. The Viability of a Roastery At Origin. - https://youtu.be/EjEv-7CKH-o

Join Lee and Stephen in this episode of The Daily Coffee Pro by Map It Forward as they explore the intricacies of roasting at origin.

Stephen provides expert insights on sustainable business practices, talent management, and the challenges of adapting to different markets.

Learn essential strategies for building a successful coffee enterprise, from customer acquisition to transitioning to compostable capsules.

Dive deep into the quality and sustainability aspects that define specialty coffee and discover the importance of understanding customer preferences and having contingency plans for leadership roles.

Don't miss this comprehensive guide for coffee professionals aiming to thrive in the industry.

00:00 Introduction: Proving Yourself in a Unique Market

00:22 Exciting Announcement: Regenerative Coffee Farming Workshop

01:50 Final Episode: Roasting at Origin as a Business Model

03:13 Challenges and Strategies in Roasting at Origin

03:42 Understanding Your Customer and Market

07:51 Quality and Customer Preferences

11:39 Customer Acquisition Planning

12:41 Understanding Your Customer and Product

13:57 Logistics and Just-in-Time Delivery Challenges

15:09 The Importance of Talent in Roasting

15:30 Navigating Compliance and Documentation Issues

16:30 Developing Local Talent and Leadership

18:57 Adapting to Market Needs and Roasting Techniques

19:41 Challenges in Production and Capsule Roasting

22:01 Conclusion and Future Projects

Connect with Stephen and African Coffee Roasters here:

https://www.instagram.com/stephen_vick/

https://www.linkedin.com/in/stephen-vick-36240045/

https://africancoffeeroasters.com/

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🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

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💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

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For more information about MAP IT FORWARD go to https://www.mapitforward.coffee or https://www.instagram.com/mapitforward.coffee/

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