EP 1215 Stephen Vick - The Viability of a Roastery At Origin - The Daily Coffee Pro Podcast by Map It Forward
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Welcome to the 5th episode of a new five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.
Our guest for this series is Stephen Vick from African Coffee Roasters - a private-label coffee roaster based in Kenya that roasts, packs, and exports products, mostly to Europe.
The 5 episodes in this series are:
1. Setting Up A Roastery At Origin - https://youtu.be/fS-oH-5xiPc
2. Compliancing A Roastery At Origin - https://youtu.be/SsiLrN5P4hA
3. Importing Roasted Coffee and EUDR - https://youtu.be/BDTU_JDIiiM
4. Overcoming Challenges For Roasters at Origin - https://youtu.be/yvLf2OvyKv0
5. The Viability of a Roastery At Origin. - https://youtu.be/EjEv-7CKH-o
Join Lee and Stephen in this episode of The Daily Coffee Pro by Map It Forward as they explore the intricacies of roasting at origin.
Stephen provides expert insights on sustainable business practices, talent management, and the challenges of adapting to different markets.
Learn essential strategies for building a successful coffee enterprise, from customer acquisition to transitioning to compostable capsules.
Dive deep into the quality and sustainability aspects that define specialty coffee and discover the importance of understanding customer preferences and having contingency plans for leadership roles.
Don't miss this comprehensive guide for coffee professionals aiming to thrive in the industry.
00:00 Introduction: Proving Yourself in a Unique Market
00:22 Exciting Announcement: Regenerative Coffee Farming Workshop
01:50 Final Episode: Roasting at Origin as a Business Model
03:13 Challenges and Strategies in Roasting at Origin
03:42 Understanding Your Customer and Market
07:51 Quality and Customer Preferences
11:39 Customer Acquisition Planning
12:41 Understanding Your Customer and Product
13:57 Logistics and Just-in-Time Delivery Challenges
15:09 The Importance of Talent in Roasting
15:30 Navigating Compliance and Documentation Issues
16:30 Developing Local Talent and Leadership
18:57 Adapting to Market Needs and Roasting Techniques
19:41 Challenges in Production and Capsule Roasting
22:01 Conclusion and Future Projects
Connect with Stephen and African Coffee Roasters here:
https://www.instagram.com/stephen_vick/
https://www.linkedin.com/in/stephen-vick-36240045/
https://africancoffeeroasters.com/
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🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops
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💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward
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