This is the 5th episode of a new five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.
Our guest for this series is David "Rabbithole" Lalonde from Rabbithole Roasters, based in Montreal, Canada.
David is best known for his Instagram meme account @davidsrabbithole, where he encourages discussions on various uncomfortable supply chain, social, political, and economic issues within and outside the coffee industry.
In this final episode of The Daily Coffee Pro series with David Rabbithole, David shares his personal insights on how focusing on values can foster customer loyalty, sustainable growth, and long-term industry change.
The conversation explores the challenges and benefits of prioritizing values over mere profitability, touching on issues like commodification, supply chains, and accountability.
Lee and David also discuss the concept of degrowth, the role of employees in supporting ethical businesses, and the significance of open communication and questioning industry norms.
Sponsored by 'Map It Forward,' this episode is a must-watch for anyone passionate about transforming the coffee industry from within.
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