This is the 5th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast hosted by Lee Safar.
Our guest on this episode of the series is Diego Baraona from El Salvador's Los Pirineos and the theme of this series is "The Current Realities Facing Coffee Producers in 2024".
In this final episode of the podcast series, Lee and Diego discuss the exciting opportunities and challenges facing the coffee industry in the coming years.
They explore topics such as the potential for increased local consumption of coffee at its origin, diversifying revenue streams through becoming a coffee consultant, and the importance of education within the industry.
The conversation touches on how the coffee industry can benefit from a 'reset', embracing technology for better information on pricing and financial situations, and the positive impact of tourism and local markets in coffee-producing countries.
Diego shares his vision for engaging more in coffee tourism and education on his farm, reflecting on the broader implications for the industry. They conclude the series on a hopeful note, emphasizing the lessons and opportunities that lie ahead for the coffee world.
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