This is the 5th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.
Our Guest on the podcast this week is George Howell founder of George Howell Coffee, Coffee Connection and co-founder of Cup of Excellence.
In this series, given George is a founder of the specialty coffee industry, we're exploring "The Coffee Industry According To George Howell" for a second year in a row. We traverse many different aspects of the industry in this series and try to explore how we got here, where we're at, and where we think it's going.
In this concluding episode of our 5-part series, Lee and George discuss the major challenges facing the coffee industry, including high real estate costs in prime locations, the impact of venture capital and private equity, and the absence of producers' voices at major industry events.
Howell shares his thoughts on potential solutions like bringing more producers to expos and emphasizes the importance of diversified revenue streams for new and existing business owners in specialty coffee.
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