This is the 5th in a 5-part series on The Daily Coffee Pro by Map It Forward Podcast hosted by Lee Safar with Matt Chitharanjan co-founder of Blue Tokai, an India-based specialty coffee business. The theme of this series explores Matt's experience building a successful specialty coffee brand in a producing country over the past 11 years.
In this final episode of the series, Matt and Lee explore the question of why the big coffee brands are not from coffee-producing countries.
Read MoreThis is the 4th in a 5-part series on The Daily Coffee Pro by Map It Forward Podcast hosted by Lee Safar with Matt Chitharanjan co-founder of Blue Tokai, an India-based specialty coffee business. The theme of this series explores Matt's experience building a successful specialty coffee brand in a producing country over the past 11 years.
In this episode of the series, Matt and Lee discuss specialty and commercial brands in India compared with other markets.
Read MoreThis is the 3rd in a 5-part series on The Daily Coffee Pro by Map It Forward Podcast hosted by Lee Safar with Matt Chitharanjan co-founder of Blue Tokai, an India-based specialty coffee business. The theme of this series explores Matt's experience building a successful specialty coffee brand in a producing country over the past 11 years.
In this episode of the series, Matt explains the process of establishing a specialty coffee workforce in India when there wasn't an established industry.
Read MoreThis is the 2nd in a 5-part series on The Daily Coffee Pro by Map It Forward Podcast hosted by Lee Safar with Matt Chitharanjan co-founder of Blue Tokai, an India-based specialty coffee business. The theme of this series explores Matt's experience building a successful specialty coffee brand in a producing country over the past 11 years.
In this episode of the series, Matt gives us an insight into what it takes to build a specialty coffee brand when an industry hasn't been established yet.
Read MoreThis is the first in a 5-part series on The Daily Coffee Pro by Map It Forward Podcast hosted by Lee Safar with Matt Chitharanjan co-founder of Blue Tokai, an India-based specialty coffee business. The theme of this series explores Matt's experience building a successful specialty coffee brand in a producing country over the past 11 years.
In this first episode of the series, Matt tells us the story of building Blue Tokai in an environment that didn't have a specialty coffee industry.
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