EP 690 Nawar Adra - Adapting Your Coffee Brand In A New Culture - The Daily Coffee Pro Podcast by Map It Forward
Looking to start your business as a coffee consultant? Our workshop "It's Time To Become a Coffee Consultant" is for you - https://mapitforward.coffee/workshops
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Welcome to the 5th episode of a five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.
Our guest on the podcast this series is Nawar Adra from Stitch Coffee, based in Sydney, Australia. After almost 10 years, Stitch Coffee is expanding into Asia, specifically China and Japan.
In this series, Nawar and Lee (having both taken their brands overseas) discuss what's involved in taking your coffee brand across borders.
The 5 episodes in this series are:
1. Expanding Your Coffee Branding Into New Countries - https://youtu.be/ZQ0t9U-Dc7U
2. Due Diligence Opening your Coffee Brand In A New Country - https://youtu.be/bQvBEeP0A_c
3. The Hidden Costs Involved Expanding Your Coffee Brand In China - https://youtu.be/QMNOMxhiBvo
4. Navigating A Cross Boarder Coffee Business - https://youtu.be/u2uMAjVKXuM
5. Adapting Your Coffee Brand In A New Culture - https://youtu.be/F1q9fnbXGQw
In this final episode of The Daily Coffee Pro by Map It Forward, Lee and Nawar discuss the complexities and strategies of adapting a coffee brand to different cultures and markets.
Nawar, a regular guest on the show, shares his experience with expanding Stitch Coffee into new markets like China and Japan, while also touching on future aspirations for the UAE.
Key points include the importance of cultural sensitivity, the need to pivot and identify new opportunities, and the adaptation of business strategies and products to fit local preferences, such as smaller packaging and different flavor profiles.
The episode highlights the significance of understanding and respecting the local culture and consumer behavior to successfully run an international coffee business.
00:00 Introduction and Identifying Opportunities
00:57 Sponsorship Message
01:35 Adapting a Brand to New Cultures
02:26 Navigating Cultural Differences
05:48 Creating Opportunities and Influencing Culture
11:59 Packaging and Environmental Considerations
13:41 Cultural Misconceptions and Safety
15:34 City-Specific Strategies and Coffee Culture
24:02 Future Plans and Store Locations
25:26 Conclusion and Sign-Off
Connect with Nawar and Stitch Coffee here:
https://www.linkedin.com/in/nawar-adra-12909516a/
https://www.instagram.com/stitch.coffee/
https://www.instagram.com/stitch.coffee.japan/
Also, find Stitch Coffee on China's Little Red Book/Xiaohongshu App.
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🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops
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