This is the 5th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest for this series is US-based industry veteran, Madeleine Longoria Garcia. Having returned from the SCA Expo in Chicago, this series is focused on exploring 'The Conversations We're Not Having in Coffee That We Should Be Having".

In this final episode of the series, Madeleine and Lee discuss the critical business aspects of pricing in the coffee industry.

Starting from an engaging and lengthy discussion about the industry that began early in the evening, they delve into the most asked question in coffee forums and threads: 'How much should I be selling my coffee for?'

Madeleine, a small business owner and roaster, shares insights on assessing production costs and determining product pricing. The conversation also covers strategies for businesses to have transparent discussions with consumers about price increases, emphasizing the importance of understanding and communicating the true costs of producing coffee.

Additionally, they touch on the challenges and impacts of market dynamics, cost of living changes, and the importance of fostering strong relationships with customers for business sustainability.

The episode concludes with an invitation for listeners to connect and share the podcast, amplifying the need for ongoing dialogue within the coffee community about business practices and consumer expectations.

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This is the 4th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest for this series is US-based industry veteran, Madeleine Longoria Garcia. Having returned from the SCA Expo in Chicago, this series is focused on exploring 'The Conversations We're Not Having in Coffee That We Should Be Having".

In this episode of the series, Madeleine and Lee explore critical issues within the coffee industry's supply chain.

This discussion delves into the health and fairness of the industry's stakeholders, including producers, cafe owners, and green buyers, highlighting the uneven distribution of profits and the struggles faced by different players.

The discussion also touches on the role of banks, landlords, equipment manufacturers, and others who profit significantly from the industry, often at the expense of small business owners and producers.

Furthermore, it discusses the problematic sales practices of equipment manufacturers and the impact on cafes and technicians, leading to a broader conversation about the industry's sustainability and the need for transparency and fair practice.

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This is the 3rd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.

Our guest for this series is US-based industry veteran, Madeleine Longoria Garcia. Having returned from the SCA Expo in Chicago, this series is focused on exploring 'The Conversations We're Not Having in Coffee That We Should Be Having".

In this episode of the series, Madeleine and Lee discuss the importance of coffee growers gaining confidence in dictating their pricing and choosing their customers for sustainability and profit.

The episode condemns the practices of buying coffee at prices below the cost of production, touches on the impact of colonial roots on pricing structures, and the need for financial education among growers.

It also highlights the risks of manipulative discount requests from brands and suggests that businesses struggling financially should fail with dignity.

The dialogue underlines the necessity for honesty and integrity in the industry, critiques current crisis points, and teases future discussions on stakeholder health within the supply chain.

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