Welcome to the 5th episode of this five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.
Our guest on the podcast today is Lennart Clerkx, the co-founder of This Side Up Coffee, an independent coffee trading house and importer based in the Netherlands.
In this episode of The Daily Coffee Pro by Map It Forward, Lee and Lennart discuss the importance of finding a unifying principle for grassroots initiatives in the coffee industry and the challenges of maintaining values-driven businesses.
They explore the role of finance in supporting businesses with the right values, transparency in trading, and the impact of consumer behavior on the coffee market.
The episode also touches on the potential effects of EUDR on coffee supply and demand, and the transformation of coffee trading post-2025.
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