Posts by Map It Forward
Elliot Reinecke • Steady State Coffee • California, USA

"I started my business from the ground up with just some small savings because of my love for coffee. I slowly learned the craft and industry over the course of a few years, and many times scoffed at the idea of paying someone, (usually more than I was making myself) to help with my business and its future.

It was after a few friendly conversations that I began to see Lee’s deep understanding of our industry. Like our brand, MAP IT FORWARD isn't interested in the hip, flash in the pan ideas, but in relationship-based, long term business growth.”

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Andrea • Barista • Tijuana, Mexico

"I have been working in the coffee industry for a few years now. For the majority of my time I had always just been a Barista making drinks. From the start I knew I loved the industry; from the science behind coffee, the art, the culture, the people, everything. Ideally a career in coffee would be ideal for me but until recently I had no clue how to make that happen. I was not sure what my coffee career options were or how to get there. Thanks to Lee and the MAP IT FORWARD workshop, I feel confident that with some time and effort I will find the coffee career that is right for me"

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Brad Keiller • Nomad Donuts & Coffee • California, USA

"At Nomad Donuts we set out to bring our coffee up to the level of our highly acclaimed donut and bagel offerings. MAP IT FORWARD has been essential to improving our program and we couldn’t have done it without them. Lee’s training not only improved the consistency of our drinks but also the attitude of our barista crew. They grew confident and started taking pride and having fun too!”

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Jack Harris • Blue Lagoon Coffee • California, USA

“Working with MAP IT FORWARD changed the course of my coffee career. When I first met Lee I had a million ideas and thoughts about how we were going to establish my new cafe. Lee was critical in helping me organize my thoughts and create a plan of action so we could be successful. MAP IT FORWARD is one of my biggest resources and I wouldn’t be where I am without it!”

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