This is the 5th and final episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.
Our guest in this series is returning guest, Brazilian coffee Agronomist, Jonas Ferraresso and this series explores the state of the Brazilian Coffee Supply Chain in 2024.
In this episode of the podcast series, Jonas and Lee focus on the challenges posed by temperature variations such as heat waves. Despite initial optimistic forecasts for a robust 2024 season, unexpected climate conditions have led to a revised outlook, projecting just an average harvest.
The episode delves into the intricacies of coffee harvesting under adverse weather conditions and explores strategies for mitigating these impacts. It also highlights the importance of diversifying revenue streams for those in the coffee industry, through Map It Forward's workshop on becoming a coffee consultant.
The conversation covers the ramifications of climate issues on coffee yield, market dynamics, and the potential global implications of such trends. Jonas shares insights on the increasing difficulties in coffee cultivation, the adaptability of coffee trees, and their physiological responses to stress, emphasizing the broader implications for the coffee market and future harvests.
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