534 Jonas Ferraresso - Impact of Geopolitics On Brazilian Coffee - The Daily Coffee Pro Podcast by Map It Forward
This is the 3rd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.
Our guest in this series is returning guest, Brazilian coffee Agronomist, Jonas Ferraresso and this series explores the state of the Brazilian Coffee Supply Chain in 2024.
In this episode of the podcast series, Jonas and Lee explore the significant impact geopolitics have on the coffee supply chain, particularly focusing on Brazil's coffee production ecosystem.
They discuss how the war in Ukraine has led to skyrocketing fertilizer prices due to Russia's prominent role as a fertilizer exporter, affecting not only coffee growers but the broader agricultural sector. This situation prompts a discussion on how countries, including Brazil, are exploring alternative fertilizer sources and the ways in which geopolitical tensions and trade relationships affect global food and coffee prices.
Additionally, they reflect on the broader implications of food as a geopolitical tool and the potential future challenges in food security and coffee production. The conversation also touches on the new EU Deforestation Regulations (EUDR) and its potential impact on coffee trading with Europe.
This episode aims to shed light on the intricate connections between geopolitics and the coffee industry, emphasizing the urgent need for solutions to ensure the sustainability of coffee production and global food security.
00:00 The Impact of Geopolitics on Coffee Production
00:41 Introducing the Coffee Consultant Workshop
01:20 Exploring the Coffee Supply Chain with Jonas Ferraresso
01:55 Geopolitical Tensions and Global Coffee Prices
06:10 The Ripple Effects of Trade Relationships on Global Food Security
08:51 The Role of Geopolitics in Food and Coffee Security
10:29 Future Challenges for Coffee Farmers Amidst Geopolitical Strains
17:42 Geopolitics, Climate Change, and the Coffee Supply Chain
19:19 Looking Ahead: The Next Generation of Coffee Producers
20:03 Closing Thoughts and Invitation to Engage
Connect with Jonas here: https://www.linkedin.com/in/jonas-leme-ferraresso-b5391027/
https://www.instagram.com/jonascoffeeagronomist/
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The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar
https://www.mapitforward.coffee
https://www.instagram.com/mapitforward.coffee
https://www.instagram.com/leesafar
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🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops
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