EP 572 Heleanna Georgalis - A Coffee Crisis In Ethiopia - The Daily Coffee Pro Podcast by Map It Forward
This is the first episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.
Our guest on the podcast this week is Heleanna Georgalis, Managing Director of Moplaco Trading a vertically integrated coffee exporting company, based in Addis Ababa.
In this five part series, Heleanna outlines the likely irreversible crisis in coffee across Ethiopia that has seen the rise of Eucalyptus and Khat and the decimation of coffee crops.
In this episode of The Daily Coffee Pro by Map It Forward, Lee and Heleanna delve into the historical and current impacts of coffee trading, land use shifts, and environmental changes, particularly focusing on the Harrar region of Ethiopia.
The conversation sheds light on the economic and social factors driving farmers to abandon coffee cultivation for other cash crops like eucalyptus and khat, leading to long-term ecological and economic issues.
This series aims to create a deeper understanding of the complexities facing Ethiopian coffee and its global market implications.
Learn more about these crucial issues and the future of Ethiopia's coffee industry in this must-watch series.
00:00 The Environmental Impact on Ethiopian Farmers
00:57 Sponsor Message: Become a Coffee Consultant
01:35 Introduction to the Series and Guest
03:19 Heleanna's Background and Coffee Business
07:36 Challenges in Ethiopian Coffee Farming
08:21 The Decline of Harar Coffee
12:42 Economic Realities for Ethiopian Farmers
22:07 Conclusion and Upcoming Episodes
Connect with Heleanna and Moplaco Trading here:
https://www.instagram.com/moplaco_trading/
https://www.linkedin.com/in/heleanna-georgalis-20b064185/
••••••••••••••••••••••••••••••••
The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar
https://www.mapitforward.coffee
https://www.instagram.com/mapitforward.coffee
https://www.instagram.com/leesafar
••••••••••••••••••••••••••••••••
🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops
••••••••••••••••••••••••••••••••
💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward
For more information about MAP IT FORWARD go to https://www.mapitforward.coffee or https://www.instagram.com/mapitforward.coffee/