EP 699 Ana Donneys - The Impact of the C-Market on Coffee Producers - The Daily Coffee Pro Podcast by Map It Forward
Looking to start your business as a coffee consultant? Our workshop "It's Time To Become a Coffee Consultant" is for you - https://mapitforward.coffee/workshops
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Welcome to the 4th episode of a five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.
Our guest on the podcast in this series is Ana Donneys, a 5th generation coffee producer and CEO of Cafe Primitivo, based in Quindio, Colombia.
When Ana took over the farm 6 years ago, she inherited significant debt along with the legacy of her grandfather's farm. Having studied business at university, Ana's determination to implement a business strategy for the farm focused on specialty coffee, profitability, and regenerative farming practices is seeing those decisions paying off as the C-Market hit record highs.
In this series, we explore this moment of volatility in the coffee market from the perspective of the next generation of coffee farmers.
The five episodes in this series are:
1. Is This a Moment For Coffee Farmers? - https://youtu.be/Jbwh4wd1Rlk
2. Market Volatility For Coffee Farmers - https://youtu.be/i5AbG3sWZtc
3. Gen Z Coffee Farmers are Changing the Game - https://youtu.be/6cLhazaWfEE
4. The Impact of the C-Market on Coffee Producers - https://youtu.be/30NTYlYhnTQ
5. The Future For Coffee Farmers Is Changing - https://youtu.be/NbKinViPuF4
In this episode of The Daily Coffee Pro by Map It Forward, Lee and Ana dive deep into the challenges facing coffee producers in today's volatile market. They discuss the drastic price changes in the coffee futures market and its impact on the coffee supply chain.
From the historical context leading up to the current crisis to the everyday struggles and anxieties faced by producers like Ana, this episode uncovers the harsh realities of the coffee industry.
Also examined the contributing factors such as climate change, labor shortages, and the impact of global events like the pandemic and the Russia-Ukraine war.
Amidst all this turmoil, the importance of sustainable relationships and realistic pricing is emphasized as potential solutions.
Additionally, this episode highlights perceptions of greed among coffee producers and aims to clarify the bigger picture affecting the entire supply chain. Don’t miss the riveting discussion on what the future holds for the coffee industry.
00:00 Introduction and Ana's Perspective
00:51 Sponsorship Message
01:29 Current Coffee Market Situation
02:27 Historical Context and Market Volatility
04:31 Challenges Faced by Coffee Producers
10:51 Ana's Insights on Specialty Coffee
25:03 Future Predictions and Final Thoughts
25:38 Closing Remarks and Call to Action
Connect with Ana and Cafe Primitivo here:
https://www.instagram.com/cafeprimitivo/
https://www.cafeprimitivocolombia.com/
https://www.linkedin.com/in/anadonneys/
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🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops
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