EP 700 Ana Donneys - The Future For Coffee Farmers Is Changing - The Daily Coffee Pro Podcast by Map It Forward
Looking to start your business as a coffee consultant? Our workshop "It's Time To Become a Coffee Consultant" is for you - https://mapitforward.coffee/workshops
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Welcome to the 5th episode of a five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.
Our guest on the podcast in this series is Ana Donneys, a 5th generation coffee producer and CEO of Cafe Primitivo, based in Quindio, Colombia.
When Ana took over the farm 6 years ago, she inherited significant debt along with the legacy of her grandfather's farm. Having studied business at university, Ana's determination to implement a business strategy for the farm focused on specialty coffee, profitability, and regenerative farming practices is seeing those decisions paying off as the C-Market hit record highs.
In this series, we explore this moment of volatility in the coffee market from the perspective of the next generation of coffee farmers.
The five episodes in this series are:
1. Is This a Moment For Coffee Farmers? - https://youtu.be/Jbwh4wd1Rlk
2. Market Volatility For Coffee Farmers - https://youtu.be/i5AbG3sWZtc
3. Gen Z Coffee Farmers are Changing the Game - https://youtu.be/6cLhazaWfEE
4. The Impact of the C-Market on Coffee Producers - https://youtu.be/30NTYlYhnTQ
5. The Future For Coffee Farmers Is Changing - https://youtu.be/NbKinViPuF4
In this episode of The Daily Coffee Pro by Map It Forward, Lee and Ana discuss the critical importance of regenerative farming for the future of coffee production amidst climate change and market volatility.
The conversation covers the increasing consumer demand for high-quality coffee, the challenges of growing Arabica beans, and the potential rise of Robusta coffee.
Ana shares her optimism and belief in the power of relationships and direct connections within the coffee industry.
The episode also explores the impact of major market players, such as Luckin Coffee and Starbucks, on coffee prices and supply.
As the coffee sector faces unprecedented changes, the emphasis on regenerative agriculture and sustaining farmer livelihoods becomes crucial.
This insightful discussion aims to inform and inspire both coffee producers and consumers about the evolving landscape of the coffee industry.
00:00 Introduction to Regenerative Farming
00:25 Course Promotion: Become a Coffee Consultant
01:04 Series Overview and Guest Introduction
01:48 Future of Coffee Farming: Ana's Perspective
02:34 Consumer Trends and Climate Challenges
04:09 The Role of Regenerative Farming
10:10 Market Indicators and Big Business Moves
14:16 Predictions for the Coffee Industry
23:17 The Importance of Relationships in Coffee
24:59 Conclusion and Final Thoughts
Connect with Ana and Cafe Primitivo here:
https://www.instagram.com/cafeprimitivo/
https://www.cafeprimitivocolombia.com/
https://www.linkedin.com/in/anadonneys/
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🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops
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