EP 746 Allison Ball - Coffee and Grocery - Map It Forward Middle East Podcast
Check out our on-demand workshops for the coffee industry: "Introduction to Regenerative Coffee Farming" | "It's Time to Become a Coffee Consultant"
The Daily Coffee Pro Podcast by Map It Forward EPISODE DETAILS
This is the first episode in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward hosted by Lee Safar.
Our guest on this series is Allison Ball from Retail Ready™ based in San Franciso, USA. Allison is an ex-grocery buyer and currently works helping brands pitch their product to grocery stores across the United States.
In this series, the discussion is focused on how to approach getting a coffee brand into a grocery store and achieving success once you're there.
The episodes of this series:
Coffee and Grocery - https://youtu.be/GbtnjI2oAPA
Mistakes Coffee Brands Make In Grocery - https://youtu.be/7vs2sUIr5cY
Pitching Your Coffee To Grocery - https://youtu.be/HpdgW4Paglk
Why Grocery May Not Be For You - https://youtu.be/Y15ySwI98oc
Selling Coffee Once You're On Grocery Shelves - https://youtu.be/jkooN97v_mU
In this episode, Lee and Alli discuss the challenges faced by coffee brands trying to enter the crowded grocery market.
They explore the complexities of the grocery landscape, the competitive nature of getting a product on the shelf, and the essential role of a wholesale buyer.
They also highlight the increased financial obligations and the evolving focus on diversity in product categories.
Don't miss this insightful conversation and stay tuned for more episodes where they dive deeper into the common mistakes made by brands attempting to break into the grocery sector.
00:00 Introduction: The Challenge of Getting into Grocery Stores
00:42 Exciting News: Regenerative Coffee Farming Workshops
02:03 Series Introduction
02:18 Guest Introduction: Alli Ball from Retail Ready™
02:37 Understanding the Grocery Landscape
09:33 The Role of Wholesale Buyers
16:25 Changes in the Grocery Industry
21:08 Conclusion and Next Episode Teaser
Connect with Allison Ball and Retail Ready™ here:
https://www.instagram.com/foodbizwiz/
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