EP 748 Allison Ball - Pitching Your Coffee To Grocery - Map It Forward Middle East Podcast
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The Daily Coffee Pro Podcast by Map It Forward EPISODE DETAILS
This is the 3rd episode in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward hosted by Lee Safar.
Our guest on this series is Allison Ball from Retail Ready™ based in San Franciso, USA. Allison is an ex-grocery buyer and currently works helping brands pitch their product to grocery stores across the United States.
In this series, the discussion is focused on how to approach getting a coffee brand into a grocery store and achieving success once you're there.
The episodes of this series:
Coffee and Grocery - https://youtu.be/GbtnjI2oAPA
Mistakes Coffee Brands Make In Grocery - https://youtu.be/7vs2sUIr5cY
Pitching Your Coffee To Grocery - https://youtu.be/HpdgW4Paglk
Why Grocery May Not Be For You - https://youtu.be/Y15ySwI98oc
Selling Coffee Once You're On Grocery Shelves - https://youtu.be/jkooN97v_mU
In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar discusses the critical importance of coffee brands being fully prepared for grocery store pitches with Alli from Retail Ready.
The episode outlines the necessary preparations including understanding the product, pricing, placement, purchasing, and promotion strategies.
They emphasize the significance of having a well-rounded approach to customer acquisition and navigating the complexities of entering the grocery market while addressing challenges such as pricing models, retail strategies, and ensuring sell-through.
Tune in to gain actionable insights into enhancing your brand’s grocery store presence and avoiding common pitfalls.
00:00 The Importance of Being Prepared for Sales Pitches
00:26 Exciting News: Regenerative Coffee Farming Workshops
01:47 Episode Introduction
02:00 Preparing for Grocery Store Entry: Key Considerations
06:39 The Five P's Framework for Wholesale Success
10:48 Challenges and Strategies in Grocery Pricing
13:50 Understanding Placement and Purchasing Processes
18:11 Promotions and Handling Unsold Stock
22:44 Conclusion and Next Episode Teaser
Connect with Allison Ball and Retail Ready™ here:
https://www.instagram.com/foodbizwiz/
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