EP 761 Emma Haines - The Traditional Coffee Supply Chain - Map It Forward Middle East Podcast
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The Daily Coffee Pro Podcast by Map It Forward EPISODE DETAILS
This is the first episode in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward hosted by Lee Safar.
Our guest on the podcast in this series is Emma Haines from Algrano. Emma is a long-time coffee industry educator with a passion for facilitating information about green coffee trading and coffee supply chains. Emma is currently the UK and Europe Sales Manager at Algrano.
In this series, Lee and Emma discuss how the coffee supply chain is changing in 2025 (and beyond).
The focus of each episode in this 5-part series:
The Traditional Coffee Supply Chain - https://youtu.be/dzIp-EzcNCs
A Turning Point In Coffee Trading - https://youtu.be/GOmKLm_gyBI
Navigating Rapid Coffee Market Shifts - https://youtu.be/2yG2-G__SmU
Redefining Stakeholders In Coffee Value Chains - https://youtu.be/sbFVA3w2FBk
The Future Of Coffee Value Chains - https://youtu.be/EdyHqRr64mo
In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar welcomes Emma Haines from Algrano for an in-depth discussion on the complexities of the coffee supply chain.
The episode begins with a personal story about the challenges faced by coffee producers, highlighting the language barriers in accessing vital information.
Emma shares her journey from hospitality to sales at Algrano, emphasizing the need for accessibility and education in the coffee industry.
The conversation delves into the traditional and evolving structures of the coffee supply chain, the role of cooperatives, exporters, and the often-overlooked shadow supply chain that affects profitability and transparency.
Tune in to learn about the pressing issues facing the coffee industry and the importance of understanding the entire supply chain.
00:00 A Surprising Encounter with a Coffee Enthusiast
00:26 Exciting News: Regenerative Coffee Farming Workshops
01:47 Introduction to the Podcast Series with Emma Haines
04:40 Emma Haines' Journey in the Coffee Industry
10:23 Challenges and Inequities in the Coffee Supply Chain
27:26 The Shadow Supply Chain and Its Impact
35:36 Conclusion and Next Episode Teaser
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