Welcome to the first episode of a new five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.
Our guest on the podcast this series is Nawar Adra from Stitch Coffee, based in Sydney, Australia. After almost 10 years, Stitch Coffee is expanding into Asia, specifically China and Japan.
In this series, Nawar and Lee (having both taken their brands overseas) discuss what's involved in taking your coffee brand across borders.
In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar sits down with Nawar Adra from Stitch Coffee to explore the diverse and evolving coffee cultures in Asia.
Nawar shares his unique experiences and insights from working in both mature and emerging Asian markets, such as Japan and China, highlighting the differences in coffee consumption and market maturity.
The discussion touches on the importance of brand authenticity, the challenges of international expansion, and the role of culture in shaping coffee preferences.
Nawar provides a behind-the-scenes look at how Stitch Coffee is building its presence in these markets and offers valuable advice for anyone considering expanding their business internationally.
This episode is a must-watch for coffee enthusiasts and industry professionals looking to understand the complexities of global coffee markets.
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