Welcome to the first episode of a five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.
Our guest on the podcast in this series is Ana Donneys, a 5th generation coffee producer and CEO of Cafe Primitivo, based in Quindio, Colombia.
When Ana took over the farm 6 years ago, she inherited significant debt along with the legacy of her grandfather's farm. Having studied business at university, Ana's determination to implement a business strategy for the farm focused on specialty coffee, profitability, and regenerative farming practices is seeing those decisions paying off as the C-Market hit record highs.
In this series, we explore this moment of volatility in the coffee market from the perspective of the next generation of coffee farmers.
In this episode of The Daily Coffee Pro by Map It Forward, Ana shares her journey as a fifth-generation coffee producer from Quindío, Colombia, the challenges of entering the industry during market lows, and her determination to innovate and sustain her family legacy.
The conversation delves into the highs and lows of her first five years, the impact of market prices on her business, and the importance of building strong, lasting relationships in the specialty coffee sector.
This episode also highlights the challenges of 2020, the significance of direct trade relationships, and the transformative effects of market volatility in 2024.
Join us for an insightful discussion on the future of coffee production and the resilience required to thrive in the industry.
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