From the thousands of first-time coffee owners I've spoken to, whether they've gone on to be successful or not, there's one mistake they all admit to. Listen to this episode to find out more.
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The deeper we get into what seems like a never-ending convergence of crisis' that 2020 keeps serving up, the more businesses we see deciding to close. However, some fantastic success stories are resulting in businesses thriving. In this episode, we'll discuss the thread that these business owners all have in common.
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Deciding to set the profitability of your business much higher than the industry standard is a proactive leadership position that can be engineered to achieve significant success.
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If there's one great thing that 2020 has offered the hospitality industry it's the opportunity to reassess whether operating within a (broken) model that aspires to 3% annual net profit margins is want we want to continue with or whether it's a time to engineer a new profitability standard in the businesses we run.
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In a time when many of the employees and business owners in our industry have lost their jobs and gone out of business, it begs the questions, for those who want to work, what can they do to start generating revenue right now in coffee?
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Our guest for this episode of The MAP IT FORWARD Coffee Podcast is Anne Cooper, internationally acclaimed coffee roasting consultant, MAP IT FORWARD Mastermind Group Roasters Coach, and owner of Equilibrium Consulting and Training.
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Being REACTIVE to situations means that, as a leader, whether you're leading yourself or others, you're never defining the direction of the situations you find yourself in. What if you were to transition to assume a PROACTIVE leadership position in your coffee career or business and intentionally set the FLOW and direction of your business and/or career?
MIF Group Coaching with Lee Safar: https://mapitforward.org/groupcoaching/leesafar
Register for 'A New Coffee Industry' Free Here: https://mapitforward.org/anewcoffeeindustry2020
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As ancient as the act of drinking coffee is, the professionalization of the barista and popularization of the modern-day cafe and gadgets is relatively new. And for an industry still finding its way through adolescence, we seem to be lead by fads and influencers to guide what we deem to be worthy of support. How is 2020 changing the tide as people challenge the established gatekeepers of influence in our industry?
James Hoffmann 'Can You Trust My Reviews?': https://www.youtube.com/watch?v=6I5QqmVZYY8
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It's the question on every coffee roaster's mind - How do I know if I'm charging the right amount for my roasted coffee? By answering just 3 questions you'll be able to come up with a price that you can have confidence in.
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The best thing we can do to support the coffee producers that are doing it so tough right now is to make a deliberate effort to proactively sell more coffee. So how do we sell more roasted coffee and how do make sure its fun!
Perspective Roast: https://www.perspectiveroasters.com/
MIF Group Coaching with Lee Safar: https://mapitforward.org/groupcoaching/leesafar
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Checkout:
• Perspective Roasters: www.perspectiveroasters.com . Be the first to register for Perspective Roasters subscription service launching in the fall. Only 20 spots are available
• Reggie's Ted Talk: https://www.ted.com/talks/reggie_black_are_you_using_your_voice
• Lee's Essay: https://elixirspecialtycoffee.com/pages/elixiroriginstory
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Our guest for this episode of The MAP IT FORWARD Coffee Podcast is Kamal Bengougam. Kamal is the global commercial director at Everysy. Visit Eversys at https://www.eversys.com/en/
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Our guest for this episode of The MAP IT FORWARD Coffee Podcast is Honduran Coffee producer Benjamin Paz. Contact Benjamin on Instagram at www.instagram.com/benjaminpaz
Please check out www.bonaventurescoffee.com (and tell them we sent you) to help find homes for the coffees from Honduras whose contracts have been canceled by coffee roasters as a result of COVID-19.
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Our guest for this episode of The MAP IT FORWARD Coffee Podcast is Phyllis Johnson. Phyllis is the owner of BD Imports.
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It is with great sadness to the world and to the coffee industry that we learned over the weekend of the passing of a truly brilliant thinker and inspiration to the coffee industry, the great and powerful Gilberto Baraona @pacamaracoffee. We recently spent a couple of hours on the podcast talking about his legacy and how, what he called “the black swan” - COVID-19, would impact that legacy. It was one of my favourite conversations ever on the podcast. On June 26, that Black Swan claimed this champion's life and his absence will be noticed forever. Gilberto’s strength and deep passion for coffee is his legacy and will live on forever through all of us that he inspired. RIP to a wonderful, inspirational giant of our industry! We wanted to re-present this conversation of just a couple of months as a way of honouring him. We offer our deepest condolences to his family.
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Our guest for this episode of The MAP IT FORWARD Coffee Podcast is Salome Puentes. Salome is based in Bogata, Colombia where she works as the Relationship Builder Coordinator for Caravela Coffee.
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Our guest for this episode of The MAP IT FORWARD Coffee Podcast is Lucy Ward. Lucy is the Green Coffee Buyer for Melbourne based coffee company, St Ali Coffee.
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Our guest for this episode of The MAP IT FORWARD Coffee Podcast is Darrin Daniel. Darrin is the Executive Director at Alliance for Coffee Excellence (Cup of Excellence)
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In this episode of The Daily Coffee Pro coffee podcast by MAP IT FORWARD we continue covering "The Coronavirus and the Coffee Industry". Today, Lee takes a look at the unintended consequences the coffee industry is facing on the micro and macro level in the face of COVID-19. #thedailycoffeepro
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In this episode of The Daily Coffee Pro coffee podcast by MAP IT FORWARD we continue covering "The Coronavirus and the Coffee Industry". Today, with unemployment checks significantly higher than the pay rate most baristas receive, Lee unpacks the long term ramifications this new realization is bringing to the hospitality workforce. #thedailycoffeepro
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