This is the 3rd in a 5-part series with Mohamad Merhi, owner of Cypher Coffee, a well-known Dubai-based coffee roaster and education centre. Mohamad is well revered as an influential, values-based business owner and in this series, we'll explore the theme, "Building Responsible Businesses in Coffee."
In this episode of the series, Mohamad gives us his insight into the importance of building values-based coffee businesses compared with coffee businesses focused purely on profitability.
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