This is the 5th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.
The guest on this podcast series is Felipe Croce, a Brazilian coffee producer and exporter from FAF Coffees.
In this series, Felipe and Lee will be discussing the current coffee crisis from the perspective of a coffee producer, paying particular attention to the overall economics of things.
In this final episode of a compelling five-part series on The Daily Coffee Pro Podcast by Map It Forward, Lee and Felipe discuss the trajectory of the specialty coffee industry as they dive deep into capitalism's impact on coffee, the importance of transparency and values-based business, and the future of coffee pricing and quality.
Felipe shares strategies for managing market volatility and emphasizes the need for a unified movement in the coffee industry that reconnects with community and combats commoditization.
Lee also highlights the importance of integrity and authenticity in the industry amidst rising corporate influences.
This episode is an insightful dialogue on sustaining the specialty coffee sector through conscious business practices and community engagement.
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