This is the 2nd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.
The guest on this podcast series is Felipe Croce, a Brazilian coffee producer and exporter from FAF Coffees.
In this series, Felipe and Lee will be discussing the current coffee crisis from the perspective of a coffee producer, paying particular attention to the overall economics of things.
In episode 2 of this five-part series, Lee and Felipe dive deep into the struggles of the specialty coffee industry as they discuss the declining value proposition of specialty coffee, the impact of market volatility, and the importance of understanding global economic factors.
Felipe stresses the need for the industry to re-evaluate its buying practices beyond traditional cupping tables and to consider the broader context, including financial markets and global events.
This episode is packed with insights on hedging, sustainable farming techniques, and the need for quality and finance teams to collaborate better.
Lee and Felipe also examine potential future scenarios for coffee producers amid ongoing climate challenges.
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