EP 744 Faisal Khan - First To Market In Pakistan's Emerging Coffee Industry - Map It Forward Middle East Podcast
Join our Mailing List - https://www.mapitforward.coffee/mailinglist
Introduction to Regenerative Coffee Farming is now Available On-Demand at https://ondemand.mapitforward.coffee for as little as $10. Why not grab a gift card for your team, suppliers or favorite coffee human
******************************
Welcome to the 4th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.
Our guest on the podcast this series is Faisal Khan, the founder of Nomad Coffee Studio, the market leader in specialty coffee in Pakistan.
In this series, Faisal and Lee will discuss Pakistan as an emerging market and the intentional approach that Nomad Coffee Studio is taking to lay the ground for an industry that builds for the long term.
The episodes in this series are:
1. Pakistan - An Emerging Coffee Market - https://youtu.be/njDGg9kUabk
2. Pioneering A Specialty Coffee Market - https://youtu.be/E96HKybNiUU
3. Building The Pakistani Coffee Industry - https://youtu.be/hvOyg2E9NVg
4. First To Market In Pakistan's Emerging Coffee Industry - https://youtu.be/CxNVIlEjtpY
5. Pakistan's Coffee Industry Is Booming - https://youtu.be/8TvfUDUVxG0
In this episode of the Daily Coffee Pro by Map It Forward, host Lee Safar continues her conversation with Faisal Khan from Nomad Coffee Studios in Karachi, Pakistan.
They discuss the evolving coffee industry in Pakistan, emphasizing the importance of values, relationships, and the shift towards independent coffee shops.
Faisal shares his journey of building the first roastery in Pakistan, training baristas, and establishing meaningful partnerships with coffee producers worldwide.
They also talk about the potential and challenges of the market, including the significance of keeping the consumer engaged and the role of independent cafes in defining the coffee culture in Pakistan.
This insightful episode is a must-watch for anyone interested in the future of the coffee industry in emerging markets.
00:00 Introduction: Defining the Coffee Industry
00:39 Sponsorship Message: Become a Coffee Consultant
01:18 Emerging Coffee Market in Pakistan
01:35 Mindset of a First-to-Market Business Owner
02:02 Validation and Market Research
02:22 Building Relationships and Training
06:58 Independent Coffee Shops: The Future
09:35 Challenges and Opportunities in the Coffee Market
16:40 Direct Relationships with Producers
19:30 The Importance of Values and Intentionality
25:27 Conclusion: Future of the Pakistani Coffee Industry
26:12 Closing Remarks and Call to Action
Connect with Faisal and Nomad Coffee Studio here:
https://nomadcoffeestudio.com/
https://www.instagram.com/nomadcoffeestudio/
https://www.instagram.com/faisalshamskhan/
••••••••••••••••••••••••••••••••
The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar
https://www.mapitforward.coffee
https://www.instagram.com/mapitforward.coffee
https://www.instagram.com/leesafar
••••••••••••••••••••••••••••••••
🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops
••••••••••••••••••••••••••••••••
💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward
For more information about MAP IT FORWARD go to https://www.mapitforward.coffee or https://www.instagram.com/mapitforward.coffee/