EP 736 Felipe Croce and Angel Barrera - 2024, The Precursor for Changing In Coffee - Map It Forward Middle East
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Welcome to the first episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.
Our guests on the podcast in this series are Felipe Croce from FAF Coffees in Brazil and Angel Barrera from Belco based in Colombia.
In this series, we will explore the year ahead in what is expected to be, the most volatile year in coffee we have ever experienced in the history of the coffee industry.
The 5 episodes in this series are:
1. 2024, The Precursor for Changing In Coffee - https://youtu.be/kZUYCrbtBiU
2. What's Driving Coffee Market Volatility? - https://youtu.be/OO321G0MC04
3. The Reality of The Coffee Market in 2025 - https://youtu.be/oZcJw7DHK68
4. Who's Winning and Suffering In Coffee? - https://youtu.be/dBzu7lrAvog
5. 2025: The Year Ahead In Coffee - https://youtu.be/4DiOZjOpZC4
In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar is joined by Felipe Croce and Ángel Barrera to discuss the intense volatility experienced in the coffee market throughout 2024.
They delve into the impacts of climate events like El Niño and La Niña on coffee production, market disruptions, and the challenges faced by coffee roasters and farmers.
The episode also how they will further explore the pressing issues in the coffee industry.
00:00 Facing Challenges Head-On: Roasters' Responses
01:24 Exciting News: Regenerative Coffee Farming Workshops
02:45 Introduction to the Daily Coffee Pro Series
03:13 Discussing Market Volatility with Experts
06:15 Reflecting on 2024: A Year of Unprecedented Volatility
07:33 Climate Impact on Coffee Production
14:20 Global Coffee Market: Challenges and Adaptations
20:24 Understanding La Niña and El Niño Effects
27:18 Reflecting on Market Uncertainty
27:48 Denial and Climate Change
28:46 Challenges Faced by Farmers
29:37 Roasters' Reactions and Supply Chain Issues
30:28 The Role of Green Buyers
34:19 Direct Trade and Market Dynamics
36:57 Rising Costs and Market Volatility
45:00 Concluding Thoughts and Future Outlook
Connect with Angel and Belco here:
https://www.linkedin.com/in/angel-barrera-8a0b2236/
https://www.instagram.com/koliafobiano/
https://www.instagram.com/belco.coffee/
Connect with Felipe and FAF here:
https://www.instagram.com/felipecroce/
https://www.instagram.com/fafcoffees/
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The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar
https://www.mapitforward.coffee
https://www.instagram.com/mapitforward.coffee
https://www.instagram.com/leesafar
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🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops
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