EP 739 Felipe Croce and Angel Barrera - Who's Winning and Suffering In Coffee? - Map It Forward Middle East Podcast
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Welcome to the 4th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.
Our guests on the podcast in this series are Felipe Croce from FAF Coffees in Brazil and Angel Barrera from Belco based in Colombia.
In this series, we will explore the year ahead in what is expected to be, the most volatile year in coffee we have ever experienced in the history of the coffee industry.
The 5 episodes in this series are:
2024, The Precursor for Changing In Coffee - https://youtu.be/kZUYCrbtBiU
What's Driving Coffee Market Volatility? - https://youtu.be/OO321G0MC04
The Reality of The Coffee Market in 2025 - https://youtu.be/oZcJw7DHK68
Who's Winning and Suffering In Coffee? - https://youtu.be/dBzu7lrAvog
2025: The Year Ahead In Coffee - https://youtu.be/4DiOZjOpZC4
In this episode of 'The Daily Coffee Pro' by Map It Forward, hosted by Lee Safar, we dive deep into the challenges and opportunities facing the coffee industry in 2025.
Joined by Felipe and Angel, Lee explores the harsh realities exporters and producers are dealing with, including logistical issues, financial strains, and defaults.
The conversation highlights the significant impact on Arabica producers in Brazil, delves into the complexities of the coffee supply chain, and discusses the strains on relationships due to market volatility.
We also touch upon the plight of the next generation of coffee roasters facing high barriers to entry and the importance of building strong, sustainable relationships in the coffee industry.
Additionally, the episode features insights into who is thriving in this unpredictable market, such as specialty roasters supported by long-term partnerships.
Learn how to navigate these turbulent times and gain a better understanding of the coffee market dynamics in 2025.
00:00 Exporters' Struggles in 2025
00:48 Introduction to the Series and Sponsors
01:27 Market Volatility and Its Impact
01:59 Who is Suffering in the Coffee Industry?
03:06 Challenges Faced by Arabica Producers
07:35 Communication and Relationship Issues
10:30 The Role of Competitions and Education
23:42 The Future of Coffee Roasting
28:00 Winning Strategies in a Volatile Market
36:52 Conclusion and Final Thoughts
Connect with Angel and Belco here:
https://www.linkedin.com/in/angel-barrera-8a0b2236/
https://www.instagram.com/koliafobiano/
https://www.instagram.com/belco.coffee/
Connect with Felipe and FAF here:
https://www.instagram.com/felipecroce/
https://www.instagram.com/fafcoffees/
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The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar
https://www.mapitforward.coffee
https://www.instagram.com/mapitforward.coffee
https://www.instagram.com/leesafar
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🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops
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