EP 602 Felipe Croce - Specialty Coffee's Value Proposition and Commodity Challenges - The Daily Coffee Pro Podcast by Map It Forward
This is the first episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.
The guest on this podcast series is Felipe Croce, a Brazilian coffee producer and exporter from FAF Coffees.
In this series, Felipe and Lee will be discussing the current coffee crisis from the perspective of a coffee producer, paying particular attention to the overall economics of things.
In this episode of The Daily Coffee Pro by Map It Forward, Lee and Felipe dive into the challenging landscape of the coffee industry and explore critical issues including profitability, understanding the business side of coffee, and the current 'coffee crisis' from the perspective of both producers and roasters.
Felipe shares his experience with vertically integrated coffee production and emphasizes the need for the industry to adapt to volatile times.
They discuss value creation, raising prices, and connecting with consumers on a deeper level.
Don't miss this in-depth conversation aimed at offering tangible solutions and fostering optimism in the coffee community.
00:00 Identifying Key Problems in the Coffee Industry
01:10 Introduction to the Podcast and Guest
02:02 Revisiting the Coffee Price Crisis
04:14 Felipe's Business and Values
08:33 Economics of Coffee and Trading
15:55 Adapting to a Volatile Market
22:46 Conclusion and Next Steps
Connect with Felipe and FAF here:
https://www.instagram.com/felipecroce/
https://www.instagram.com/fafcoffees/
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The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar
https://www.mapitforward.coffee
https://www.instagram.com/mapitforward.coffee
https://www.instagram.com/leesafar
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🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops
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💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward
For more information about MAP IT FORWARD go to https://www.mapitforward.coffee or https://www.instagram.com/mapitforward.coffee/