EP 766 Lee Safar - Steps for Getting Informed About Coffee's Current Volatility - Map It Forward Middle East Podcast

This is the first episode in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward.

This series on the podcast is a solo series with Lee Safar to give business owners in the coffee supply chain an insight into how Map It Forward is preparing our 1 on 1 clients and participants in our Mastermind Groups for the volatility of 2025 and 2025.

The intention behind this series is to guide those who, for whatever reason, cannot access our consulting services or Mastermind Groups.

No element of this podcast series is meant to be advice for your business. You should seek the professional services of a business advisor or consultant that fits the needs of your business if you require assistance.

In this episode of The Daily Coffee Pro by Map It Forward, Lee introduces the first episode of a five-part solo series focusing on preparing coffee businesses for market volatility.

This episode emphasizes the importance of understanding your learning style and finding trustworthy information sources.

Topics like supply chain issues, especially concerning the price and supply of eggs due to bird flu and tariffs, are discussed.

Lee stresses the need for business owners to stay informed to make well-informed decisions. Join us to learn practical strategies for navigating the volatile coffee market and beyond.

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EP 765 Emma Haines - The Future Of Coffee Value Chains - Map It Forward Middle East Podcast

This is the 5th episode in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward hosted by Lee Safar.

Our guest on the podcast in this series is Emma Haines from Algrano. Emma is a long-time coffee industry educator with a passion for facilitating information about green coffee trading and coffee supply chains. Emma is currently the UK and Europe Sales Manager at Algrano.

In this series, Lee and Emma discuss how the coffee supply chain is changing in 2025 (and beyond).

In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar discusses the future of the coffee supply chain with Emma Haines from Algrano.

They explore the challenges roasters face with fluctuating coffee prices, the importance of quality versus cost, and the impact of climate change on coffee farming.

Emma shares insights on how the industry can adapt, emphasizing the need for sustainable practices and open-mindedness in coffee purchasing.

Don't miss this in-depth conversation on navigating the complexities of the coffee supply chain and ensuring a more sustainable future for coffee producers and consumers alike.

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EP 764 Emma Haines - Redefining Stakeholders In Coffee Value Chains - Map It Forward Middle East Podcast

This is the 4th episode in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward hosted by Lee Safar.

Our guest on the podcast in this series is Emma Haines from Algrano. Emma is a long-time coffee industry educator with a passion for facilitating information about green coffee trading and coffee supply chains. Emma is currently the UK and Europe Sales Manager at Algrano.

In this series, Lee and Emma discuss how the coffee supply chain is changing in 2025 (and beyond).

In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar discusses the ongoing coffee price crisis with Emma Haines from Algrano.

The conversation delves into how the crisis has shifted from affecting growers and sellers to now impacting buyers. They stress the importance of education and proactive steps needed to adapt to market changes.

The episode highlights the challenges faced by micro roasters and the need for a comprehensive understanding of the coffee supply chain. The discussion also touches on the lack of leadership and dialogue from major organizations like the SCA regarding this critical issue.

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EP 763 Emma Haines - Navigating Rapid Coffee Market Shifts - Map It Forward Middle East Podcast

This is the 3rd episode in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward hosted by Lee Safar.

Our guest on the podcast in this series is Emma Haines from Algrano. Emma is a long-time coffee industry educator with a passion for facilitating information about green coffee trading and coffee supply chains. Emma is currently the UK and Europe Sales Manager at Algrano.

In this series, Lee and Emma discuss how the coffee supply chain is changing in 2025 (and beyond).

In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar and guest Emma Haines from Algrano dive into the rapid changes in the coffee supply chain.

They discuss the critical need for two-way communication between coffee roasters and producers, the misconceptions about the current market, and the essential need for roasters to form sustainable relationships with their suppliers.

This episode aims to educate on the broader economic impacts influencing the coffee market and how roasters can navigate these challenges.

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EP 762 Emma Haines - A Turning Point In Coffee Trading - Map It Forward Middle East Podcast

This is the 2nd episode in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward hosted by Lee Safar.

Our guest on the podcast in this series is Emma Haines from Algrano. Emma is a long-time coffee industry educator with a passion for facilitating information about green coffee trading and coffee supply chains. Emma is currently the UK and Europe Sales Manager at Algrano.

In this series, Lee and Emma discuss how the coffee supply chain is changing in 2025 (and beyond).

In this eye-opening episode of The Daily Coffee Pro by Map It Forward, host Lee Safar is joined by Emma Haines from Algrano to delve into the intricate history and future challenges of the coffee supply chain.

They discuss the historical background of coffee quotas, their link to the Cold War, and why the U.S. lobbied for their end. The conversation covers the impact of climate change on coffee production, recent price crises, and the rise of specialty coffee amidst market instability.

Emma shares insights into the difficulties faced by smallholder producers and cooperatives, and how major corporations are exploiting current market conditions.

Together, Lee and Emma explore potential solutions for creating a sustainable and stable coffee industry.

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EP 761 Emma Haines - The Traditional Coffee Supply Chain - Map It Forward Middle East Podcast

This is the first episode in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward hosted by Lee Safar.

Our guest on the podcast in this series is Emma Haines from Algrano. Emma is a long-time coffee industry educator with a passion for facilitating information about green coffee trading and coffee supply chains. Emma is currently the UK and Europe Sales Manager at Algrano.

In this series, Lee and Emma discuss how the coffee supply chain is changing in 2025 (and beyond).

In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar welcomes Emma Haines from Algrano for an in-depth discussion on the complexities of the coffee supply chain.

The episode begins with a personal story about the challenges faced by coffee producers, highlighting the language barriers in accessing vital information.

Emma shares her journey from hospitality to sales at Algrano, emphasizing the need for accessibility and education in the coffee industry.

The conversation delves into the traditional and evolving structures of the coffee supply chain, the role of cooperatives, exporters, and the often-overlooked shadow supply chain that affects profitability and transparency.

Tune in to learn about the pressing issues facing the coffee industry and the importance of understanding the entire supply chain.

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EP 760 Thai Dang - The Vietnamese Coffee Consumer - Map It Forward Middle East Podcast

This is the 5th episode in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward hosted by Lee Safar.

In this series, our guest on the podcast is Thai Dang from 96B Cafe and Roastery in Ho Chi Minh City, Vietnam. We're exploring Vietnam's specialty coffee supply chain.

In this engaging episode of The Daily Coffee Pro by Map It Forward, Lee and Thai discuss the vibrant and competitive coffee culture in Vietnam.

They discuss why big coffee chains struggle to attract consumers in Vietnam, the latest coffee trends such as matcha and 'healthy' drinks, and how the local consumers prefer supporting homegrown brands over international giants like Starbucks.

Learn about the challenges and future of the coffee industry in Vietnam, insights into modern Vietnamese coffee consumer behavior, and the rise of specialty coffee in the country.

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EP 759 Thai Dang - Coffee Market Volatility in Vietnam - Map It Forward Middle East Podcast

This is the 4th episode in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward hosted by Lee Safar.

In this series, our guest on the podcast is Thai Dang from 96B Cafe and Roastery in Ho Chi Minh City, Vietnam. We're exploring Vietnam's specialty coffee supply chain.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Thai discuss the significant challenges facing the Vietnamese specialty coffee industry, including severe droughts impacting the Central Highlands, thefts of coffee crops, and the rising market volatility.

The discussion covers the misconceptions about coffee hoarding, governmental advice to farmers on maintaining steady sales, and the impact of weather conditions like frost on coffee production in various regions of Vietnam.

Thai Dang also shares insights into how specialty coffee business owners are navigating the current market landscape, including diversification strategies involving different varieties like Arabica, Robusta, and Liberica. Stay tuned for an in-depth look at how Vietnam's coffee value chain is adapting to these challenges.

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EP 758 Thai Dang - Trading Vietnamese Specialty Coffee - Map It Forward Middle East Podcast

This is the 3rd episode in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward hosted by Lee Safar.

In this series, our guest on the podcast is Thai Dang from 96B Cafe and Roastery in Ho Chi Minh City, Vietnam. We're exploring Vietnam's specialty coffee supply chain.

In this episode of the podcast, Lee and Thai discuss the unique dynamics of Vietnam's coffee market, the impact of rising middle-class demand, and the influence of quality on pricing.

Discover how specialty coffee farmers in Vietnam set prices and the implications of market volatility on the coffee industry.

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EP 757 Thai Dang - Vietnam Is An Emerging Specialty Coffee Market - Map It Forward Middle East Podcast

This is the 2nd episode in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward hosted by Lee Safar.

In this series, our guest on the podcast is Thai Dang from 96B Cafe and Roastery in Ho Chi Minh City, Vietnam. We're exploring Vietnam's specialty coffee supply chain.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Thai explore the unique challenges faced by the Vietnamese specialty coffee market, including fluctuating coffee cherry prices, supply chain difficulties, and maintaining quality amidst economic and climatic changes.

Thai provides insights into their value-driven business approach and the importance of educating staff and customers about the coffee supply chain.

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EP 756 Thai Dang - Vietnamese Specialty Coffee - Map It Forward Middle East Podcast

In this series, our guest on the podcast is Thai Dang from 96B Cafe and Roastery in Ho Chi Minh City, Vietnam. We're exploring Vietnam's specialty coffee supply chain.

In this episode, Lee and Thai discuss Vietnam’s unique position in the specialty coffee market, the impact of climate change, and the role of government support in coffee production.

Thai shares insights into his vertically integrated business model, the specialty coffee boom in Vietnam, and challenges coffee producers face due to changing weather patterns.

Tune in to learn about Vietnam's journey toward a more sustainable coffee future.

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EP 755 Pete Licata - Launching A Coffee Brand in 2025 - Map It Forward Middle East Podcast

This is the 5th episode in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward hosted by Lee Safar.

Our guest on the podcast in this series is Pete Licata, co-founder of the brand new roasted coffee brand Caffeine Control Coffee and 2013 World Barista Champion.

This series focuses on the idea that our coffee industry is at a turning point. We examine the industry's past, present, and future and explore challenging questions that may prove sobering over time.

In this final episode of the series, Lee and Pete delve into the challenges and fears of launching a new coffee roasting business in a tumultuous economy, and the value of having a clear vision and mission.

The episode covers the importance of understanding cost structures, pricing strategies, and the emotional rollercoaster that comes with entrepreneurship.

Pete shares his journey, experiences, and the reasons behind starting Caffeine Control Coffee, a business aiming to offer solutions for better health and wellbeing through coffee.

Don't miss the insightful conversation and practical advice for aspiring business owners.

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EP 754 Pete Licata - Caffeine Trends In Coffee - Map It Forward Middle East Podcast

This is the 4th episode in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward hosted by Lee Safar.

Our guest on the podcast in this series is Pete Licata, co-founder of the brand new roasted coffee brand Caffeine Control Coffee and 2013 World Barista Champion.

This series focuses on the idea that our coffee industry is at a turning point. We examine the industry's past, present, and future and explore challenging questions that may prove sobering over time.

In this episode of the series, join Lee and Pete in an insightful discussion about caffeine in coffee. This episode covers caffeine content in different brewing methods, the emerging trend of decaf coffee, and caffeine's health impacts.

From understanding dose impact to the role of caffeine in taste and health, this episode brings a new perspective to the coffee industry. Don't miss out on this valuable conversation.

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EP 753 Pete Licata - 2025 Is Different From All Other Years In Coffee - Map It Forward Middle East Podcast

This is the 3rd episode in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward hosted by Lee Safar.

Our guest on the podcast in this series is Pete Licata, co-founder of the brand new roasted coffee brand Caffeine Control Coffee and 2013 World Barista Champion.

This series focuses on the idea that our coffee industry is at a turning point. We examine the industry's past, present, and future and explore challenging questions that may prove sobering over time.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Pete delve into the transformation currently sweeping the coffee industry.

They discuss critical topics such as the ongoing shifts toward home brewing and roasting, the financial pressures of the coffee value chain, and the pivotal changes impacting producers and consumers alike.

With a focus on coffee competitions, market instability, and rising costs, the conversation explores why it's imperative not to deflect but to take control of one's destiny during this bumpy ride.

Additionally, insights into the future of specialty versus commercial coffee, the importance of sustainable practices, and producer challenges highlight the urgency for industry-wide awareness and adaptation.

Don't miss out on this significant discussion that touches on the current reckoning in the coffee world and what lies ahead.

Subscribe, like, comment, and share to stay informed on vital industry trends and knowledge.

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EP 752 Pete Licata - The Relevance of Coffee Competitions - Map It Forward Middle East Podcast

This is the 2nd episode in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward hosted by Lee Safar.

Our guest on the podcast in this series is Pete Licata, co-founder of the brand new roasted coffee brand Caffeine Control Coffee and 2013 World Barista Champion.

This series focuses on the idea that our coffee industry is at a turning point. We examine the industry's past, present, and future and explore challenging questions that may prove sobering over time.

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Pete explore the significance and implications of coffee competitions.

The discussion revolves around how winning such events, particularly the World Barista Championship, can transform careers. They delve into the substantial financial benefits, networking opportunities, and career shifts that result from these competitions.

However, Lee and Pete also critically examine the current state of the competition ecosystem, discussing its elitism, financial barriers, and whether it truly advances the coffee industry. They consider the potential for more meaningful uses of time and resources towards solving industry-wide issues.

The episode concludes with a reflection on the need for evolving and diversifying the methods by which the coffee industry moves forward.

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EP 751 Pete Licata - We're At A Turning Point In Coffee - Map It Forward Middle East Podcast

This is the first episode in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward hosted by Lee Safar.

Our guest on the podcast in this series is Pete Licata, co-founder of the brand new roasted coffee brand Caffeine Control Coffee and 2013 World Barista Champion.

This series focuses on the idea that our coffee industry is at a turning point. We examine the industry's past, present, and future and explore challenging questions that may prove sobering over time.

In this episode of the Daily Coffee Pro by Map It Forward, Lee and Pete explore the lack of industry standards, the evolving concept of specialty coffee, and the challenges faced by new entrants in the coffee business.

Pete shares insights from his 20+ years of experience, including the impact of caffeine and the necessity of industry cohesion.

Learn about the turning point the coffee industry is experiencing and how we can navigate these changes. Stay tuned for upcoming episodes where they dive deeper into topics like coffee competitions.

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EP 750 Allison Ball - Selling Coffee Once You're On Grocery Shelves - Map It Forward Middle East Podcast

This is the 5th episode in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward hosted by Lee Safar.

Our guest on this series is Allison Ball from Retail Ready™ based in San Franciso, USA. Allison is an ex-grocery buyer and currently works helping brands pitch their product to grocery stores across the United States.

In this series, the discussion is focused on how to approach getting a coffee brand into a grocery store and achieving success once you're there.

In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar discusses strategies for succeeding in grocery retail with Alli from Retail Ready™.

They cover why simply getting your product on the shelf isn't enough and stress the importance of driving sales in the first 30 days to keep your product on the shelves.

Packed with practical advice and expert insights, this episode is a must-watch for anyone looking to expand their coffee brand into retail.

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EP 749 Allison Ball - Why Grocery May Not Be For You - Map It Forward Middle East Podcast

This is the 4th episode in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward hosted by Lee Safar.

Our guest on this series is Allison Ball from Retail Ready™ based in San Franciso, USA. Allison is an ex-grocery buyer and currently works helping brands pitch their product to grocery stores across the United States.

In this series, the discussion is focused on how to approach getting a coffee brand into a grocery store and achieving success once you're there.

In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar discusses with Alli from Ready Retail the pervasive misconception that getting products into grocery stores like Whole Foods or Sprouts guarantees business success.

They delve into the intricate realities and challenges of grocery retail, emphasizing the importance of understanding financial documents like profit and loss statements.

They also cover the high costs and risks associated with grocery retail, the necessity of proper cash flow management, and why emerging brands need to diligently assess their readiness before jumping into retail.

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EP 748 Allison Ball - Pitching Your Coffee To Grocery - Map It Forward Middle East Podcast

This is the 3rd episode in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward hosted by Lee Safar.

Our guest on this series is Allison Ball from Retail Ready™ based in San Franciso, USA. Allison is an ex-grocery buyer and currently works helping brands pitch their product to grocery stores across the United States.

In this series, the discussion is focused on how to approach getting a coffee brand into a grocery store and achieving success once you're there.

In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar discusses the critical importance of coffee brands being fully prepared for grocery store pitches with Alli from Retail Ready.

The episode outlines the necessary preparations including understanding the product, pricing, placement, purchasing, and promotion strategies.

They emphasize the significance of having a well-rounded approach to customer acquisition and navigating the complexities of entering the grocery market while addressing challenges such as pricing models, retail strategies, and ensuring sell-through.

Tune in to gain actionable insights into enhancing your brand’s grocery store presence and avoiding common pitfalls.

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EP 747 Allison Ball - Mistakes Coffee Brands Make In Grocery - Map It Forward Middle East Podcast

This is the 2nd episode in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward hosted by Lee Safar.

Our guest on this series is Allison Ball from Retail Ready™ based in San Franciso, USA. Allison is an ex-grocery buyer and currently works helping brands pitch their product to grocery stores across the United States.

In this series, the discussion is focused on how to approach getting a coffee brand into a grocery store and achieving success once you're there.

In this episode of The Daily Coffee Pro by Map It Forward, host Lee and guest Alli from Retail Ready™ discuss the common mistakes coffee brands make when trying to get their products into grocery stores.

They emphasize the importance of not assuming that a product will sell itself and the need for a solid marketing strategy to support in-store sales.

The episode covers topics like the misconception that grocery stores will push products for brands, the necessity of providing a compelling sales story, and the challenges of pay-to-play practices.

The discussion also highlights the importance of understanding consumer behavior and ensuring effective in-store promotions to maintain shelf space.

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