EP 1233 Nawar Adra - The Hidden Costs Involved Expanding Your Coffee Brand In China - The Daily Coffee Pro Podcast by Map It Forward
Looking to start your business as a coffee consultant? Our workshop "It's Time To Become a Coffee Consultant" is for you - https://mapitforward.coffee/workshops
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Welcome to the 3rd episode of a five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.
Our guest on the podcast this series is Nawar Adra from Stitch Coffee, based in Sydney, Australia. After almost 10 years, Stitch Coffee is expanding into Asia, specifically China and Japan.
In this series, Nawar and Lee (having both taken their brands overseas) discuss what's involved in taking your coffee brand across borders.
The 5 episodes in this series are:
1. Expanding Your Coffee Branding Into New Countries - https://youtu.be/ZQ0t9U-Dc7U
2. Due Diligence Opening your Coffee Brand In A New Country - https://youtu.be/bQvBEeP0A_c
3. The Hidden Costs Involved Expanding Your Coffee Brand In China - https://youtu.be/QMNOMxhiBvo
4. Navigating A Cross Boarder Coffee Business - https://youtu.be/u2uMAjVKXuM
5. Adapting Your Coffee Brand In A New Culture - https://youtu.be/F1q9fnbXGQw
In this episode of The Daily Coffee Pro by Map It Forward, Lee and Nawar delve into the complexities and hidden costs of expanding a coffee business across international borders.
The discussion covers the intricate details and financial expenses involved in trademarks and patents, as well as the mental and physical toll of international business operations.
Nawar shares his experiences dealing with logistics, supply chain issues, and weather uncertainties in various countries, particularly China. The episode also examines the cultural nuances and the importance of building genuine relationships while avoiding manipulation and exploitation in new markets.
Additionally, Lee recounts a personal story about trademark infringement in America, emphasizing the significant financial and emotional impacts. Stay tuned for more insights on managing business risks, community engagement, and strategic partnerships in foreign markets.
00:00 Introduction and Initial Thoughts
00:42 Sponsorship Message
01:21 Welcome and Series Overview
01:45 Hidden Costs of Expanding Across Borders
02:23 Trademark Challenges and Legal Battles
05:12 Personal Experience with Trademark Issues
10:48 Logistical Challenges in New Markets
17:26 Cultural and Business Adaptations
21:28 Conclusion and Next Episode Teaser
Connect with Nawar and Stitch Coffee here:
https://www.linkedin.com/in/nawar-adra-12909516a/
https://www.instagram.com/stitch.coffee/
https://www.instagram.com/stitch.coffee.japan/
Also, find Stitch Coffee on China's Little Red Book/Xiaohongshu App.
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🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops
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