#542 Is the Coffee Game Rigged?

You'd think with the volume of cafes and roastery's that open, the profit margins for running such businesses would be huge AND that they were fairly easy businesses to run.

The truth of the matter is, net profit margins are very slim (like very VERY slim) and far more exhausting to operate and maintain than the first-time owner-operator could ever fathom.

So why do SO MANY people fail at making the profits they expect to make in the coffee game and is it rigged against success? Check out this episode of the Daily Coffee Pro Podcast by MAP IT FORWARD to hear our thoughts.

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