EP 1121 Heleanna Georgalis - Coffee Deforestation in Ethiopia - The Daily Coffee Pro Podcast by Map It Forward
This is the 5th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.
Our guest on the podcast this week is Heleanna Georgalis, Managing Director of Moplaco Trading a vertically integrated coffee exporting company, based in Addis Ababa.
In this five-part series, Heleanna outlines the likely irreversible crisis in coffee across Ethiopia that has seen the rise of Eucalyptus and Khat and the decimation of coffee crops.
In this final episode of the five-part series on 'The Daily Coffee Pro by Map It Forward, Lee and Heleanna engage in a critical discussion about the decline in coffee production in Ethiopia.
The discussion highlights the shift from coffee to eucalyptus and khat farming, driven by economic desperation, and how it is impacting both local and global coffee markets.
They delve into the EU Deforestation Regulations (EUDR) set to be implemented in 2024 and its ramifications for Ethiopian coffee exports.
Heleanna shares her frustrations with the ineffective local response to these regulations and the broader consequences for small producers.
The episode underscores the urgent need for action to mitigate deforestation and support the coffee industry's sustainability. Don't miss this vital conversation that sheds light on the profound challenges facing Ethiopia's coffee sector.
00:00 Introduction: The Decline of Coffee Production
00:52 Sponsor Message: Become a Coffee Consultant
01:31 Series Overview: The Coffee Crisis in Ethiopia
02:29 Deforestation and EU Regulations
03:48 Impact of EUDR on Ethiopian Coffee
05:24 Challenges and Frustrations with EUDR
15:04 Population and Agricultural Shifts
22:09 Concluding Thoughts and Call to Action
22:45 Closing Remarks and Contact Information
24:32 Final Sign-Off and Podcast Promotion
Connect with Heleanna and Moplaco Trading here:
https://www.instagram.com/moplaco_trading/
https://www.linkedin.com/in/heleanna-georgalis-20b064185/
••••••••••••••••••••••••••••••••
🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops
••••••••••••••••••••••••••••••••
💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this youtube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward
https://www.mapitforward.coffee
For more information about MAP IT FORWARD go to https://www.mapitforward.coffee or https://www.instagram.com/mapitforward.coffee/
This podcast is available everywhere you listen to your favourite podcasts include Youtube, Spotify, Apple Podcasts, Stitcher, and Google Play, on Apple and Android devices