EP 1174 Monika Firl - What Is The Role of Fairtrade - The Daily Coffee Pro Podcast by Map It Forward
This is the 3rd episode of a new five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Lee Safar.
Our guest on the podcast for this series is Monika Firl, the Senior Advisor of the Coffee Program at Fairtrade International.
The theme of this series is exploring what Fairtrade International (Fairtrade Coffee) represents and stands for in 2024 with a specific focus on their efforts in the coffee sector.
In this episode of The Daily Coffee Pro by Map It Forward Podcast, Lee and Monika delve into how Fairtrade serves small-scale coffee farmers, the challenges and complexities of the trade, the misconceptions about Fairtrade, and the importance of building strong farmer cooperatives.
Monika shares insightful anecdotes and experiences that highlight the essential roles played by coffee farmers and the critical need for improved trade practices.
Tune in to understand how Fairtrade aims to make a real difference in the industry and what more can be done to support coffee farmers globally.
00:00 Introduction and Fairtrade's Role
00:37 Sponsorship Message
01:15 Welcome and Guest Introduction
01:26 Fairtrade's Mission and Impact
05:43 Challenges and Misconceptions
09:07 Fairtrade's Limitations and Realities
12:16 Improving Fairtrade and Industry Collaboration
16:31 The Future of Coffee and Fairtrade's Role
23:56 Conclusion and Next Episode Teaser
27:43 Closing Remarks and Call to Action
Connect with Monika and Fairtrade International here:
LinkedIn: https://www.linkedin.com/in/monika-firl-663a151a/
https://www.instagram.com/fairtradeofficial/
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🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops
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