EP 1176 Monika Firl - Fairtrade's Perspective on The Coffee Crisis - The Daily Coffee Pro Podcast by Map It Forward
This is the 5th episode of a new five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Lee Safar.
Our guest on the podcast for this series is Monika Firl, the Senior Advisor of the Coffee Program at Fairtrade International.
The theme of this series is exploring what Fairtrade International (Fairtrade Coffee) represents and stands for in 2024 with a specific focus on their efforts in the coffee sector.
In the final episode of this series on The Daily Coffee Pro Podcast by Map It Forward, Lee and Monika discuss the complexities and solutions surrounding the coffee industry crisis.
Learn about the multifaceted challenges faced by coffee farmers, the need for an ecosystem-based approach, and the importance of including producer voices in decision-making processes.
Discover Fairtrade's evolving strategies and Monika's insights into the urgent need for sustainable practices in the coffee sector.
00:00 Back to Basics: Coffee's Forest Roots
01:01 Introduction and Sponsor Message
01:39 Understanding Fairtrade's Role
02:54 Defining the Coffee Crisis
04:36 Challenges and Solutions in Coffee Production
08:23 Fairtrade's Environmental Focus
10:32 Future of Regenerative Agriculture
14:04 EUDR and Coffee Producers
18:53 Final Thoughts and Call to Action
25:16 Closing Remarks and Sign Off
Connect with Monika and Fairtrade International here:
LinkedIn: https://www.linkedin.com/in/monika-firl-663a151a/
https://www.instagram.com/fairtradeofficial/
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🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops
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