EP 1297 Pete Licata - The Relevance of Coffee Competitions - The Daily Coffee Pro Podcast by Map It Forward
Check out our on-demand workshops for the coffee industry: "Introduction to Regenerative Coffee Farming" | "It's Time to Become a Coffee Consultant"
The Daily Coffee Pro Podcast by Map It Forward EPISODE DETAILS
This is the 2nd episode in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward hosted by Lee Safar.
Our guest on the podcast in this series is Pete Licata, co-founder of the brand new roasted coffee brand Caffeine Control Coffee and 2013 World Barista Champion.
This series focuses on the idea that our coffee industry is at a turning point. We examine the industry's past, present, and future and explore challenging questions that may prove sobering over time.
The five episodes of this series are:
We're at a Turning Point In Coffee - https://youtu.be/-t7Z_O2LEm8
The Relevance of Coffee Competitions - https://youtu.be/WG_wMutQ_E4
2025 Is Different From All Other Years In Coffee - https://youtu.be/bM_k_grRE2E
Caffeine Trends In Coffee - https://youtu.be/28wCcpVJI1U
Launching A Coffee Brand in 2025 - https://youtu.be/dG24xtmv9F8
In this episode of The Daily Coffee Pro by Map It Forward, Lee and Pete explore the significance and implications of coffee competitions.
The discussion revolves around how winning such events, particularly the World Barista Championship, can transform careers. They delve into the substantial financial benefits, networking opportunities, and career shifts that result from these competitions.
However, Lee and Pete also critically examine the current state of the competition ecosystem, discussing its elitism, financial barriers, and whether it truly advances the coffee industry. They consider the potential for more meaningful uses of time and resources towards solving industry-wide issues.
The episode concludes with a reflection on the need for evolving and diversifying the methods by which the coffee industry moves forward.
00:00 Life-Changing Competitions
01:05 Regenerative Coffee Farming Workshops
02:26 Introduction to the Series with Pete Licata
02:42 The Role and Impact of Coffee Competitions
05:26 Challenges and Evolution of Competitions
08:48 Financial and Accessibility Issues
23:06 The Psychological Impact of Competitions
25:04 The Shadow Industry of Coffee Competitions
26:38 Future Directions and Industry Challenges
36:40 Closing Thoughts and Next Episode Preview
Connect with Caffeine Control Coffee and Pete Licata here:
Connect with Map It Forward here: Website | Instagram | Mailinglist
💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward
📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW
🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify
🧐 Find out more about Map It Forward Mastermind Groups here: https://mapitforward.coffee/groupcoaching
Looking for a business advisor for your established coffee business or startup? Email us here
📧 email: support@mapitforward.org