EP 1107 Ted Fischer - What is Quality Coffee? - The Daily Coffee Pro Podcast by Map It Forward
This is the first episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.
Our guest for this series is Ted Fisher, a cultural anthropologist from Vanderbilt University and Author of the book "Making Coffee Better".
In this episode of the podcast series, Ted and Lee delve into the concept of quality in specialty coffee.
They discuss how quality is a social construction that often masquerades as an objective measure, its impacts on market dynamics, and its role within the coffee industry.
The conversation touches upon the influences of power, manipulation, and cultural perceptions on defining quality. Additionally, they explore Fisher's background and his journey into coffee research, particularly in Guatemala, as well as the challenges faced by small business owners in the industry.
This episode also addresses the importance of community and the subjective nature of taste and quality in coffee.
00:00 Unpacking the Social Construction of Quality
00:50 Sponsor Spotlight: Becoming a Coffee Consultant
01:28 Introduction to the Series and Guest
03:09 Ted Fisher's Journey into Coffee Research
07:16 Exploring Quality in Coffee: A Cultural Perspective
10:52 The Subjectivity and Manipulation of Quality
18:10 The Role of Certifications and Industry Dynamics
24:04 Concluding Thoughts on Quality and Personal Preferences
27:04 Preview of Next Episode: Power Dynamics in Coffee
Connect with Ted on LinkedIn here: https://www.linkedin.com/in/effischer and find Ted's Book "Making Coffee Better" wherever you get your books
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🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops
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